10 Ahrefs Alternatives to Boost Your SEO Strategy in 2023

Svetlana is the Head of Content at SE Ranking. Her interests span across digital marketing, SEO, and translation. She regularly shares her expertise on the SE Ranking blog and across various marketing media. Svetlana believes that complex notions can be explained in plain words and loves creating immersive stories.
Svetlana spends most of her evening hours learning new languages, planning memorable trips, and petting her cat.

منبع: https://seranking.com/blog/ahrefs-alternatives/

1-5, $20/month per extra seat

If having a simple user interface is high on your priority list, then look no further than Mangools.

Mangools KW Finder

SE Ranking’s collective user review score is high, with an overall rating of 4.8/5 stars from over 1,100 reviews on G2, and 4.7/5 stars from 270 reviews on Capterra. Users have applauded SE Ranking for its range of features, data accuracy, and fair pricing.


Lack of visually appealing and easy-to-read graphs is another complaint Moz Pro users tend to have.

Moz Keyword Explorer

User reviews

When considering these points collectively, it may serve you well to join the many users who are eyeing Ahrefs alternatives, ones that better suit their specific needs and budget.


SpyFu’s subscription plans are noticeably more affordable than those offered by Ahrefs. SpyFu’s Basic plan begins at $39 per month, unlike Ahrefs’ initial plan, which is priced at $99 monthly. The Professional plan from SpyFu is available for $79 per month.

While viewpoints on Seobility’s user interface vary, its ease-of-use score is notably high (9.1 out of 10 on G2), surpassing Ahrefs’ score at 8.9. Users regard the platform highly for its simplicity, although some say its aesthetics are pretty outdated. 

If you do have a budget in place, and your choice of an SEO tool depends on the breadth of its feature set, Semrush blows Ahrefs out of the water. Still, some users have mentioned that Semrush’s many features can make navigation and tool discovery difficult.


Moz Pro only offers weekly ranking updates, and there isn’t even an option to get daily updates at an extra cost.

6. SEO PowerSuite

Do you have a budget to pay extra for a recognized tool that goes beyond SEO functionality? Then, consider switching to Semrush. 

Moz Pro’s entry-level  (Standard) plan matches Ahrefs’ pricing at $99 per month. The following tiers come at $179 per month, $299 per month and $599, which is less than what Ahrefs charges its users, especially for the most advanced subscription plan. Data limits are comparable except that Moz doesn’t have a tricky power user system in place allowing for a more predictable user experience and transparent expenses. 

As for paid plans, they cost $299 and $499 per year, which seems a relatively high price for an SEO tool not available in the cloud.

7. Raven Tools

If you need a premium SEO solution, but don’t want to deal with Ahrefs’ tricky power user pricing system and strive for a more predictable monthly budget for SEO tools, you have several options. 

The best part? You can use as many filters as you need and no additional charges will apply.

SE Ranking is a comprehensive SEO suite designed for agency and in-house teams. It is praised for the balance between cost and functionality, but it’s not just the price tag that’s appealing. SE Ranking goes the extra mile to keep up with the latest trends—many of the tools it released lately are AI-powered and it applies AI models to further enhance the data quality. 

And here come the winners. They all vary by the amount of features offered, and the price range is also broad to let you choose the perfect match for your SEO needs.

  1. SE Ranking
  2. Spyfu
  3. Semrush
  4. Mangools
  5. Moz Pro
  6. SEO PowerSuite
  7. Raven Tools
  8. Seobility
  9. cognitiveSEO
  10. Ubersuggest

Semrush can assist SEOs with multiple tasks that go beyond traditional SEO. It comes in handy for keyword research, website auditing, on-page SEO, competitor analysis, rank tracking and link building, but also covers local SEO, content marketing, and social media management. PPC specialists working with Google Shopping campaigns appreciate Semrush’s unique Product Listing Ads feature.

As it normally goes in SEO, it depends. Your optimum choice depends on your specific needs, expertise, and budget.

Seobility is an entry-level SEO toolset designed to enhance website rankings. Its lack of advanced features make it unsuitable to seasoned SEO professionals, but its user-friendly interface is perfect for novices in SEO.


Minimum pricing plan cost

Number of manager seats included in subscription plans

The ten alternatives to Ahrefs we hand-picked for this review all offer a similar set of standard SEO tools everyone uses daily, but they all boast some unique features and vary in terms of the user experience you get. 

Semrush, while offering a free trial and a very basic free version, does come at a significant cost, with Semrush consistently increasing the prices over the last months. The most affordable plan is priced at $119.95 per month, offering five projects (or sites), tracking of 500 keywords, and 10,000 results per report. For more features, such as Looker Studio integration, the Content Marketing Toolkit, historical data, and more, you would have to upgrade to either the $229.95 or $449.95 per month plans. 

These prices make Seobility a much more affordable option compared to Ahrefs.

9. cognitiveSEO

To hand-pick the best alternatives to Ahrefs, we evaluated multiple SEO tools paying attention to their functional capabilities, usability, user feedback on popular review platforms, and pricing plans.

SEO PowerSuite is an extensive SEO software often considered a strong Ahrefs competitor. The tool is acclaimed for its ability to automate, personalize, and generate SEO reports. Therefore, this software is worth considering if you’re seeking Ahrefs alternatives due to comprehensive report customization needs.