بروزرسانی: 20 تیر 1404
7 Ways Technical SEO Audit Will Benefit Your Business
It’s also worth noting that optimized content with appropriate structured data is displayed on the SERP in a more attractive way for the user. Your search snippets can present, for example, a photo of a product or other additional information. This way, they will attract even more clicks.
Staying ready for a core update
And the answer to your issues is a technical SEO audit.
What is a technical SEO audit?
To communicate effectively with crawlers, however, you must speak their language. Here are some examples of how technical SEO audit can assist you with it:
- Providing your website with structured data\xa0helps search engines identify rich media content and understand the purpose of each page element on a website. This eliminates ambiguity and helps search engines accurately match the content to relevant queries.
- Adding\xa0robots meta directives\xa0that give instructions to crawlers on how to crawl and index webpage content. These directives serve as suggestions for crawler behavior and can strongly influence how bots crawl a webpage.
- Optimizing your\xa0robots.txt\xa0– a file that allows you to control the crawling of your website by search engine bots. It contains rules for crawlers on which pages to crawl or not to crawl. It’s critical to avoid low-quality pages from negatively impacting the entire site’s search engine ranking, which could deter bots from crawling high-quality pages.
- Creating\xa0a sitemap\xa0that lists all URLs on a website, providing search engine bots with a digital map that helps them locate valuable pages to index.\xa0
Improving web performance
Content won’t get you far if you have unresolved technical SEO issues on your website.
Doing an SEO technical audit on your own is possible but difficult, especially if you’re new to it. You may not have access to the tools needed to accurately identify issues on your website.
How else can you boost your search engine rankings? Nowadays, improving your website’s performance is essential not just because of SEO but because of the high expectations your users have.
You’re not alone.\xa0
Have you put effort into adding keywords and external links to your content but still haven’t seen improvement in your rankings?\xa0
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منبع: https://www.onely.com/blog/technical-seo-audit-benefits-for-business/
Removing impediments for search engine crawlers is just one aspect of technical SEO. By conducting an audit, you can create signposts for crawlers that indicate areas where they’re welcome, areas they’re not permitted to access, and guidance on how to interpret your content.
A technical SEO services are like an X-ray for your website, revealing the hidden issues that affect its search engine ranking and visibility. It’s the foundation of your online presence.
Forgetting about technical SEO is a major mistake made by many website owners, even though it’s\xa0the foundation upon which all SEO rests.
What is the purpose of a technical SEO audit?
By performing a technical SEO audit, you can gain control over the aspects of your website that you likely don’t think about on a regular basis, even though they can damage your online visibility. To give some examples:
- Your rankings on Google can be at risk when there’s duplicate content on your website — which is often generated by your CMS or server without you knowing it.\xa0
- If your server can’t handle a traffic spike, it can discourage crawlers from crawling the content on your website, resulting in fewer URLs being indexed and shown on Google.
- Your website’s loading speed and user experience can be affected by third-party scripts, such as ads, that are present on the page, with negative consequences for your users and your organic traffic.
Don’t make the mistake of neglecting technical SEO – it’s crucial for the success of your business online.\xa0Book a discovery call with Onely’s experts today!
The initial step is to make your pages accessible to search engine bots, which will then present them to users. Once this has been accomplished, you need to entice users to click on and engage with your page. Find more information in\xa0our guide to indexing SEO.
Remember that it’s not enough to simply detect the causes of low index coverage and poor web performance. It’s always worth consulting someone who will indicate and explain the most cost-effective solution to these problems.
How much does a technical SEO audit cost?\xa0
The distinction between a technical SEO audit and an ordinary SEO audit usually lies in the\xa0scope of the examined aspects of the website,\xa0as well as\xa0the thoroughness of the audit.
Fixing the technical issues behind your website’s web performance and making sure your content gets indexed effectively translates directly into higher rankings for your website and, thus,\xa0increased organic traffic.
Crawl budget optimization, as a vital aspect of technical SEO, aims to convince Googlebot to crawl your valuable pages more quickly and thoroughly. By understanding how Googlebot navigates through a website and why it can’t visit more valuable pages, website owners can optimize their crawl budget and gain control over the bot traffic on their website.
Stopping JavaScript from harming your visibility
A website’s crawl budget pertains to the number of URLs that a search engine bot, such as Googlebot, can crawl and wants to explore. The tricky part is bots only crawl URLs they deem important.
Each stage of developing an SEO strategy has its pitfalls and opportunities that can catapult you to the top of the SERP. A technical SEO audit can help you increase your visibility and profits at each of these stages.
Search engine crawlers do not interpret your pages the same way that humans do, making it necessary to offer them additional support in comprehending your content.\xa0
In addition, to do a technical SEO audit, you need advanced tools, such as\xa0SEO crawlers, which you may not always use for an audit focused on content and digital PR.
Why perform a technical SEO audit?
Psst. Don’t overlook the “easily crawlable” part. Without crawling, there is no indexing. And if your page is not indexed, it won’t appear in search results, regardless of how relevant it is to the user’s search query.
A technical SEO audit can uncover ways to improve your site’s technical performance and increase your business’s visibility in search results.
A few times a year, Google updates its core algorithm, which modifies the page ranking system and can cause fluctuations in website traffic. However, conducting regular technical SEO audits can help your website\xa0adapt to these changes\xa0and impress Google’s new algorithms.
Can I perform a technical SEO audit on my own?
As every website has distinct needs, it’s best to negotiate the cost with a technical SEO agency. Avoid services that use a uniform pricing model, as their outcomes may not meet your expectations.
Wrapping up
If we were to compare areas of SEO to an iceberg, content optimization would be the visible peak, while a technical SEO audit delves into the unseen aspects that lie beneath the surface.
A technical SEO audit evaluates how various technical elements of your website impact your rankings and visibility on Google.
Pages that it doesn’t want to visit won’t be indexed by Google and will never reach its users.
The cost of a full technical SEO audit will vary depending on two primary factors:\xa0the length\xa0and complexity of the audit.\xa0
These elements are analyzed at every step of how your website comes together, starting with how your server is set up and how your content is structured and ending at how your content is rendered by Googlebot or a user’s browser.
A web performance audit\xa0can help ensure that your site loads quickly and is user-friendly, improving your standing with both Google and your users.
Increasing your traffic
By performing a technical SEO audit, you can overcome indexing issues, enhance your crawl budget, and improve web performance. You’ll gain control over the unseen aspects of your website that could be holding back your online visibility and traffic.
While you can’t rank on Google without great, original content, your content alone is not enough — technical problems can make any web page essentially invisible to Google. The purpose of a technical SEO audit is to find technical issues that limit your content’s ranking potential.
What is the difference between a technical SEO audit and a standard SEO audit?
For example, creating a robots.txt for a small site is simpler than analyzing an entire custom CMS with the assistance of experienced experts. A more intricate project may involve conducting experiments or creating innovative tools, making it more complex and costly.
JavaScript SEO,\xa0an important branch of technical SEO, focuses on optimizing search engines’ ability to crawl, render, and index dynamic JavaScript content. It also can help you optimize page load times and accessibility.
Overcoming indexing issues
Let me take you through a journey of seven consecutive ways in which technical SEO audit can benefit your business.
Enhancing your crawl budget
So, your goal should be to ensure that Googlebot sees as relevant and crawls as many of your pages as possible, especially those that are relevant to your business.
Web performance is a critical aspect of user experience and SEO, as slow-loading and unresponsive sites increase abandonment rates and reduce user satisfaction.\xa0
Several factors, such as the website’s size, can impact the project’s duration. When gauging its complexity, ask yourself whether the project requires the involvement of highly specialized experts, such as SEOs skilled in web performance optimization, who command higher fees.
The satisfaction of your users is also important for Google, which strives to promote fast-loading sites in its search results. In 2021 Google introduced brand new\xa0Core Web Vitals metrics\xa0to evaluate user experience based on web performance and incorporate that assessment into its rankings.
A technical SEO audit can reveal how to avoid this negative scenario. By performing it, you’ll learn what’s stopping your pages from getting indexed and identify parts of your website that struggle the most.