Matt G. Southern brings you some AI insights from Search Engine Journal’s State of SEO Report. A series of SEO experts were asked to answer questions about the AI tools that were being used in their strategies.
Next, you’ll get the latest numbers from recent case studies. You’ll get some data-based arguments for why AI optimization may be the future of SEO and how other SEOs are making the most of these new tools. You’ll also see an analysis of how digital “goliaths” are doing SEO and what one SEO learned as a Google Search Quality Rater.
Note: With mobile indexing, Google indexes the mobile version of a website as the basis for indexing. To have How-To rich results shown on the desktop, the mobile version of your website must include the appropriate markup.
Sharon Goldman brings you this analysis of the potential for AI engine optimization in the future. A series of experts were interviewed on their predictions for how AI optimization might appear and how SEOs should prepare.
That’s all for this month’s roundup. Make sure to return next month for more news on SEO and how AI is changing it.
Next, you’ll find out what’s important in SEO right now, from the perspective of an SEO who tried being a Google Search Quality Rater.
I Secretly Worked as a Google Search Quality Rater (You Can Too)
Barry reported the first obvious tremors in an update article he published on the 12th. He tracked SEO chatter across major forums and found that there were significant reports of dropping traffic. Several SEOs reported traffic changes as significant as -35%.
Cyrus suggests that some SEO teams could seriously benefit from getting at least one team member to sign on and serve a short time as a Google Quality rater. So far, he’s keeping the position.
She recommends that anyone using AI for quality content create a step to verify sources, figures, and facts. She also recommends that you double-check any links that are created by generative tools.
Under the new guidelines, FAQs will only be shown for authoritative government and health websites. How-tos will continue to appear for desktop results but not mobile results.
Big news opens this roundup. You’ll see the first early analysis on the new broad Core Updates, learn about the removal of FAQ snippets, and find out what’s rolling out alongside Google’s new Search Generative Experience (SGE).
So far, there’s no news on if or when How-to results will be removed for desktop users. Google provided this reminder for users who still plan to use markup for desktop searches.
U.S. users should already see these changes reflected in searches. In the coming weeks, it will roll out to other countries, including Japan and India.
Kevin Indig brings you this advice on how new companies can beat the existing brands with the right content investments. He starts off by covering 4 key mistakes that he believes companies bring to new niches—
Johannes Beus breaks down Google’s recent decision to remove FAQs and How-to rich results from most SERPs.
Barry Schwarts brings you this news about the drop of the latest Core Update. This one arrived on August 27th and is still continuing as of this writing.
Bethan Vincent brings you this look at some of the practices she’s developed while working with AI writing tools. Based on her experiences, she created some basic rules that you can apply to create high-value AI content.
Cyrus Shepard brings you this look at his time as a Google Search Quality Rater. These raters are responsible for reviewing sites and providing information Google may use to promote or demote sites in key niches.
The move has been supported by many SEOs who want to see their sites get credit for being used to generate AI answers. It may open up a new avenue for optimizing AI. The first data piece of this roundup has some ideas for how that may work.
Forget SEO: Why ‘AI Engine Optimization’ May Be the Future
The guides, at the end, will empower you with some new techniques. They teach you how to strike the right balance when creating AI content and how to beat existing power players when jumping into new niches.
Google August 2023 Broad Core Update Is Live – What We Are Seeing Now
First, she shares some warnings for big organizations. She stresses that, due to AI using inputs to learn, it is vital that anyone building AI content avoid providing proprietary information.
He named “Page Quality” at the top of this list, noting that the current guidelines devote 70 pages to it. He also identified Needs Met, User Intent, and Reputation as factors that are particularly worth studying.
After providing some warnings, Bethan has some advice for using AI to the best of its current abilities. She lays out how she’s developed her own process to use AI for the acceleration of original ideas, to analyze completed content, and to create more variations for a different perspective.