Enterprise SEO Insights From 200+ Digital Leaders [SURVEY RESULTS]

Note: If your own team is struggling to monitor a large site and execute SEO at an enterprise scale, you may want to consider the tools in your tech stack. Some SEO and website intelligence tools work great on smaller-scale websites but fall short at an enterprise level due to slow crawl speeds, limited reporting and customization options, or limited platform integrations.\xa0

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منبع: https://www.lumar.io/blog/industry-news/enterprise-seo-research-survey-results/

And appearing in the respondents’ number 1 spot, the website intelligence features with the most ‘number 1’ votes were:

1. SEO Analytics (17% of respondents said this was the most important feature to have)
2. Expert Guidance / Customized Advice (14% said this was the most important feature to have)
3. (tie) Website Security Analytics (13% said this was the most important feature)
4. (tie) Business Impact Dashboard (13% said this was the most important feature)

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Looking for an enterprise SEO solution?

The vast majority of businesses with enterprise websites engage at least 1 external agency relating to their website or SEO.\xa0

For businesses with large websites, 66% of respondents reported that they employed at least 6 in-house employees who worked on SEO.\xa0

Here’s the full breakdown of the in-house enterprise SEO team sizes across respondents:

• 35% had SEO teams comprised of 6-10 people.
• 31% had SEO teams comprised of 10+ people.
• 28% had SEO teams comprised of 3-4 people.
• 3% had SEO teams comprised of just 1-2 people.
• Only 2% of respondents had no dedicated team member in-house who worked on SEO.\xa0

Combined responses (across all segments/roles):

• 35% of all respondents said a separate ‘Digital’ team (not marketing, engineering, or ops) owns SEO at their company
• 25% of all respondents said ‘Engineering’ owns SEO at their company
• 17% of all respondents said ‘Marketing’ owns SEO at their company
• 12% of all respondents said ‘Operations’ owns SEO at their company
• 5% of all respondents said ‘Product’ owns SEO at their company
• 6% of all respondents said ‘Other’ owns SEO at their company

The website intelligence tech stack features most desired by enterprise website teams

93% of survey respondents who work on very large websites said they use at least one website- or SEO-related agency.

Required Resources for SEO