Note: If your own team is struggling to monitor a large site and execute SEO at an enterprise scale, you may want to consider the tools in your tech stack. Some SEO and website intelligence tools work great on smaller-scale websites but fall short at an enterprise level due to slow crawl speeds, limited reporting and customization options, or limited platform integrations.
Which types of external agencies are enterprise website teams employing to bolster their in-house resources? Here’s the breakdown:
SEO-Focused Content Agencies: Used by 61% of respondents
Technical SEO Agencies: Used by 58% of respondents
Website Management Agencies: Used by 54% of respondents
Link-Building Agencies; Used by 31% of respondents
No external SEO Agencies Used: 7% of respondents
Who is responsible for SEO on enterprise websites?
Four platform features stood out as the most highly desired by enterprise website teams, by virtue of their appearing most frequently in respondents’ “top 3 desired features” lists.
Interestingly, marketing and engineering leaders often cited their own department as the team responsible for SEO on their large-scale websites.
78% of Marketing Leaders said Marketing owns SEO at their company
72% of Development Leaders said Engineering owns SEO at their company
45% of ‘Other’ Leaders said another Digital team owns SEO at their company
For businesses with large websites, 66% of respondents reported that they employed at least 6 in-house employees who worked on SEO.
Results will be shared in March so, after you participate, keep an eye on the Lumar blog for updates.
And appearing in the respondents’ number 1spot, the website intelligence features with the most ‘number 1’ votes were:
SEO Analytics (17% of respondents said this was the most important feature to have)
Expert Guidance / Customized Advice (14% said this was the most important feature to have)
(tie) Website Security Analytics (13% said this was the most important feature)
(tie) Business Impact Dashboard (13% said this was the most important feature)
Looking for an enterprise SEO solution?
Required Resources for SEO
Lumar’s own website crawler, the foundation of our wider website intelligence platform, was built specifically to handle large-scale sites, offering crawl speeds of up to 450 URLs / second for non-rendered content and 350 URLs / second for rendered content — that’s fast!
Combined responses (across all segments/roles):
35% of all respondents said a separate ‘Digital’ team (not marketing, engineering, or ops) owns SEO at their company
25% of all respondents said ‘Engineering’ owns SEO at their company
17% of all respondents said ‘Marketing’ owns SEO at their company
12% of all respondents said ‘Operations’ owns SEO at their company
5% of all respondents said ‘Product’ owns SEO at their company
6% of all respondents said ‘Other’ owns SEO at their company
The website intelligence tech stack features most desired by enterprise website teams
The vast majority of businesses with enterprise websites engage at least 1 external agency relating to their website or SEO.
Lumar surveyed 200+ marketing, engineering, and other digital leaders working on large-scale websites (sites with 10,000 or more URLs) to learn more about how they manage SEO and website health.
Learn more about what resources you’ll need to execute a strong SEO strategy:
We asked 204 digital leaders whose business websites surpassed 10,000 URLs what their most pressing SEO and website health issues were. The top two issues for enterprise websites were executing SEO changes at scaleacross their very large sites and managing SEO responsibilities across multiple departments within their organizations.