Helpful Content Update

“The helpful content update aims to better reward content where visitors feel they’ve had a satisfying experience, while content that doesn’t meet a visitor’s expectations won’t perform as well.” – Google

With the E-A-T principles, Google has been focusing on high-quality content since 2018. The three evaluation factors: expertise, authority and trustworthiness also seem to play an essential role in the upcoming Helpful Content Update.

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High-quality content is essential for achieving good rankings. However, it is just as important to keep your content up to date. Therefore, check your content regularly and set the date of the last update.

4. Strengthen your brand

Update: On August 25, Google announced the rollout of the “Helpful Content Update” has begun. The rollout may take up to two weeks to complete. More information available via Google’s ranking updates page.

Adding seals of approval or quality to your website (such as journalism or trade association certificates), integrating social media channels, specific contact persons and using HTTPS encryption creates trust among your users.

According to Google, the start and end of the rollout will be published via its Twitter account. A two-week duration is expected.


This algorithm update prioritizes content that is primarily written for readers and meets their information needs. Content that is perceived to be written for search engines and does not offer users any value will be devalued.

The Helpful Content Update is part of a comprehensive Google project to get website owners to focus on helpful, user-centric content.

Content types rated as valuable by Google

Users come to your site looking for answers to a problem or question. Be responsive with your content and provide the answers that will help your users.

3. Focus on quality & timeliness

Next week, we will launch the “helpful content update” to better ensure people see more original, helpful content written by people, for people, rather than content made primarily for search engine traffic. Learn more & advice creators should consider:

Are you an expert in a particular field? Then you should choose your topics precisely and cover them thoroughly. Create specific and unique content that offers your users real added value. This way, you will distinguish yourself as a reliable and relevant source of information that users trust.

2. Answer your users’ questions

— Google Search Central (@googlesearchc) August 18, 2022

Google announced a new algorithm update for the coming week.


If you want to learn more about E-A-T, read our blog article.

Quality content wins again

Once again, a Google update shows that those who rely on high-quality content rank well. Valuable content that inspires users and offers them an ideal experience generates more traffic, more sales and strengthens the success of your entire company.

Building your brand in a long-term and sustainable way is a trust-building signal. Strategic content and media sites with a high reputation or established industry authorities are good models for strong brand profiles.

5. Build trust