How Direction.com Helped Client Get 10x More Traffic
انتشار: مهر 11، 1402
بروزرسانی:
24 خرداد 1404
How Direction.com Helped Client Get 10x More Traffic
CMO at Direction.com
Once again, this case underscores that the success of an SEO project hinges on accurate data, comprehensive competitor research, and the strategic targeting of high-performing keywords. For more insights and the latest SEO techniques, don’t forget to check out our blog and webinars.
After publishing link-worthy content, Direction.com set up internal links. Notably, they created and interlinked interactive reciprocity maps on each page. This made it possible for users to navigate easily between any state reciprocity page. This improved the user experience and interwove all state reciprocity pages in a seamless way. This formed a cluster of valuable content favored by search engines.\xa0
Direction.com is also committed to transparency and accountability. Their clients have access to a client portal where they can track real-time SEO reports, view their campaign roadmap, and have direct chats with the team.\xa0
Client
By targeting these keywords, Direction.com intended to offset their client’s PPC overhead and replace it with organic traffic. Additionally, these terms had driven a ton of organic traffic to their competitor’s website, so they wanted to absorb and direct it to Concealed Coalition.
CMO at Direction.com
With the SEO strategy in full swing, Concealed Coalition’s website started to get tangible results within a few months:\xa0
Since the project’s beginning, the website witnessed a tenfold organic traffic growth, soaring to 54,000 unique monthly users:
The estimated traffic value also multiplied by ten, reaching up to $58,200:
Direction.com observed a significant increase in their client’s newly earned keywords every month, with many of them securing the first page of Google at the time of indexing:\xa0
The number of new backlinks experienced an astonishing 26-fold increase and continues to rise:
CMO at Direction.com
Direction.com also compared various competitor keywords to their client’s to identify areas for enhancement and adjust their SEO strategy accordingly. Direction.com also compared various SEO metrics, including traffic and Domain Trust, to understand where their client’s website stood in relation to the competition.\xa0
Dmytro is a content marketer and copywriter at SE Ranking. He enjoys writing about digital marketing and SEO as simply as possible. He is also passionate about content, media, and design. An enthusiastic traveler, amateur cinephile, and desperate cat lover.
By leveraging SE Ranking’s tools, Direction.com deepened their understanding of their client’s competitive landscape and identified areas for improvement. They successfully adjusted their content strategy to help Concealed Coalition achieve improved rankings and better online visibility.
After a thorough analysis of their main competitors, Direction.com carefully picked keywords that would have the greatest impact on the project’s success.\xa0
Here is a list of the SE Ranking features that enabled Direction.com to complete this project successfully:
Competitive Research: This tool provided Direction.com with valuable insights into the SEO strategies of their client’s competitors. This enabled them to reverse-engineer tactics and craft a tangible strategy.
Keyword Research: Carefully analyzing and targeting the right keywords enabled Direction.com to reach their client’s target audience and significantly improve their search visibility.
Backlink Checker: This tool helped Direction.com analyze the backlink profiles of their client’s competitors and get ideas to improve website authority.\xa0
Central to the content strategy was a 50-page content cluster. It was designed to provide tons of helpful information for users while targeting specific long-tail and local-oriented keywords. These extensive pages, totaling over 3,000 words each, provided extensive guides on gun laws, reciprocity agreements between states, concealed carry acquisition processes, and more.\xa0
These results helped Concealed Coalition to increase their organic SEO presence and offset their reliance on paid advertising.\xa0
Takeaways
Connor Wilkins
One of the standout features of SE Ranking is its ability to provide a comprehensive competitor keyword analysis. This helps us to not only plan a complete SEO roadmap but also to stay ahead of the curve and continually target the right keywords that will drive traffic and conversions.
Blog / Case Studies / How an SEO agency helped their client hit the bullseye of new organic traffic
In January 2021, Concealed Coalition partnered with Direction.com to enhance their online presence.\xa0
Goals
Concealed Coalition’s long-term plan was to reduce their reliance on costly advertising by building a solid organic presence. Their immediate SEO objectives were to:
Achieve high organic traffic for critical keyword phrases, such as “Concealed Carry Permit.”\xa0
Overtake Concealed Coalition’s primary competitor—US Concealed Carry—for search terms that drive qualified traffic and sales.
Increase the share of organic traffic contributing to sales to offset their dependence on monthly PPC spending, which had reached $20k/month.
Establish their brand as an industry authority by ensuring their state reciprocity guides rank on the first page of Google for every state they serve.
Process
Direction.com produced five state reciprocity pages and four regular blog posts each month. The content strategy Direction.com deployed was tailored specifically for their client’s target audience. SE Ranking’s Keyword Intent overview section of the Keyword Research tool shows how Direction.com balanced informational and commercial content to drive traffic to their client’s website and increase their sales revenue.\xa0
4. Link Building
At the project’s outset, Direction.com explored the competitive landscape, analyzing Concealed Coalition’s direct competitors. They used SE Ranking’s Competitive Research module to gain deep insights into their client’s competitors’ SEO strategies. This enabled them to reverse-engineer their tactics to develop even more effective strategies to outrank them in the SERPs for high-value keywords.\xa0
Here are some helpful tips derived from this case that could be useful to other SEO agencies:
Keep a watchful eye on competitors: By monitoring the activities of your direct rivals, you can identify ways to improve your keyword strategy, content, and backlink profile. This will help you stay ahead of the competition.
Carefully research keywords: Consider different types of keywords, such as short-tail, long-tail, and local keywords, to identify new opportunities and expand your reach. Balance different search intents to appeal to users at different stages of the buyer journey.\xa0
Put your audience first when creating content: Don’t just cater to search algorithms. In fact, you should focus primarily on building trust and credibility with your audience.\xa0
Keep a balance between informational and promotional content: Make sure your promotional content remains relevant to your audience and provides genuine value.
Now, let’s take a closer look at their project step-by-step.\xa0
1. Analyzing the market and competition to find opportunities.
Direction.com is a U.S.-based veteran-owned SEO agency and marketing software company. Their mission is to help businesses generate targeted traffic and sales leads by enhancing their online presence. Direction.com’s in-house SEO team specializes in creating and executing custom-tailored SEO campaigns. They use various SEO techniques to help their clients rank higher in SERPs and attract more website visitors. These include on-page optimization, link building, and content marketing.
Connor Wilkins
With the keyword list ready, they could move on to creating optimized content.
3. Creating well-optimized and organized content
When Direction.com first began their campaign in January 2021, Concealed Coalition had a total of 450 backlinks. The agency used SE Ranking’s Backlink Checker to assess competitors’ backlink profiles, identify high-quality backlinks, and explore opportunities for acquiring valuable links.\xa0
To solidify Concealed Coalition’s position as an industry leader and outshine the competition, Direction.com created a well-thought-out content strategy. Their strategy consisted of two key components:
A comprehensive content hub: This hub served to educate users about state reciprocity, gun laws, and concealed carry rights in every U.S. state.
Supplemental high-value content: Consisting of blog posts, this component aimed at continuously engaging and educating their audience.
When sourcing backlinks, Direction.com focused mostly on sites with high domain authority, quality monthly organic traffic, and relevancy. To reinforce the local prominence for Concealed Coalition’s state reciprocity pages, they pursued backlinks from relevant, authoritative regional publishers. By the end of the project, the website had a total of 11,823 backlinks.
Results\xa0
One SEO agency has done wonders for a concealed gun carry training company, helping them outshoot their competition by improving their online presence and achieving a staggering 10x increase in organic traffic. This is the story of their success.\xa0
Agency
Conducting a SERP analysis provided Direction.com valuable insights into the organic competition. This encompassed direct competitors, their keyword rankings, keyword difficulty levels, and search volumes. This information helped Direction.com identify ideas for optimizing content and on-page elements to align with user expectations and search engine preferences. This approach worked to improve Concealed Coalition’s visibility in the SERPs.
Concealed Coalition is the first firearms training company to train state-approved curricula in all 50 states. They use innovative teaching methods to teach students of all experience levels how to carry a concealed weapon safely and responsibly.
Direction.com’s approach for Concealed Coalition’s SEO campaign revolved around content creation and link building, both internally and through backlinks. SE Ranking served as their primary SEO tool throughout the campaign.\xa0
Additionally, SE Ranking’s competitor monitoring feature helped Direction.com stay updated on competitors’ activities in both organic and paid search. By continuously monitoring and benchmarking various SEO metrics against competitors, Direction.com could make data-driven decisions to improve Concealed Coalition’s online visibility and performance.
