Though Airbnb is famous for being a less expensive option compared to other accommodations in a similar area, hotels can still create a competitive pricing market.
There are undoubtedly benefits to using Airbnb or Vrbo, but there are also clear advantages that hotels and resorts have over short-term rental platforms. This is a healthy competition, not a death knell.
You shouldn’t just be offering these things. You should be marketing them relentlessly through your advertising campaigns, on-site content experience and off-site platforms.
Create a Stellar Strategy to Out-Market The Competition in the Travel Industry
At many hotels and resorts, guests can take advantage of things like spa access, on-site gyms, room service, housekeeping, and more. In order to out-market the competition, hotels and resorts should heavily consider advertising their unique amenities – and potentially expanding them.
They need to be answering this core question: Why should consumers switch back?
One large pull of Airbnb guests is that they get a truly local and authentic experience. Hotels and resorts can leverage this feeling by curating packages with local restaurants, excursions, and more.
Many in the younger generations have made the switch to primarily using Airbnbs and other short-term rental apps because of their easy-to-use booking platforms and amenities.
Hotels and resorts are competing with Airbnbs for space in the travel industry. However, there are a few ways in which hotels and resorts can out-market their competitors. With the right marketing strategy and guidance from experts, hotel and resort brands can thrive in the evolving travel industry.
A lot of short-term rentals offer private access to amenities like full kitchens, pools, and other entertainment areas, which can make it difficult for hotels to compete. According to hotel data from Smith Travel Research, Airbnb has reduced hotel profits by 3.7% in the top 10 US cities.
As hotels usually raise their rates for large events or periods of higher demand, they may be losing out on potential business. Many accommodations are switching to a competitive pricing model to compete with the Airbnb market. Keeping your prices flat during busier times can ensure you are increasing occupancy and offering a better value for your guests.
4. Create A Rewards Program
This can also be a great opportunity to leverage the benefits of any all-inclusive packages that your resort may offer.
2. Emphasize Unique Amenities
The gap between the hotel industry and Airbnb is only continuing to grow. As almost anyone could sign up to be an Airbnb host, there are now thousands of new accommodations in many major cities and towns across the world. However, hotels and resorts can continue to combat this difference by out-marketing their competition.
7 Ways Hotels & Resorts Can Out-Market Airbnb
As the growing market of short-term and long-term rental properties continues to thrive, Airbnb has become one of the largest competitors to traditional hotels and resorts.
But the hospitality industry at large has a big marketing problem, and for every problem there are fixes. We’ll dig into the how in a moment, but first let’s look at Airbnb’s impact on the hotel industry at large.
The Impact of Airbnb on the Hotel Industry
| October 11 ,2022