How to enhance your brand strategy with search data
Over 8.5 billion searches happen on Google every single day. And these searches offer a goldmine of intelligence on your target audience which you can use to inform your brand strategy.
Market-specific trend data should be used to plan your brand strategy for the highest returns. Not only can you use share of voice data to determine where the more rewarding opportunities might lie, but utilising revenue data can ensure you get the best ROI too.
These insights are invaluable when it comes to competitor benchmarking, content creation and new product analysis.
Plan for the greatest share of visibility and revenue
Pi Datametrics | SERP Radar
Evaluate performance against meaningful goals
Pi Datametrics | Estimated Revenue Opportunity Chart
Many Pi users will utilise our API integration to connect search data and performance to other Business Intelligence tools across the whole business.
Measuring search demand helps gauge brand strategy success, spot trends, and boost your share of visibility.
What is a brand marketing strategy?
To do so, you’ll need to keep a close eye on the forever-changing SERPs. A good overview of the search landscape will mean you can better implement your content plans at the right time and with the right content to maximise performance.
Search data is a vital component of any successful brand strategy. It’s important to promote your search performance across the entire business.
Search data and performance metrics should be used throughout your brand marketing strategy – from researching and planning to implementation and evaluation. Read on to find out how.
Research your audience
For example, our Estimated Revenue Performance chart helps focus on the terms that will drive the highest gains.
Understand how Pi’s Search Intelligence Platform can help nail your brand strategy with a personalised demo.