We instead turn to search data.
But in search, we don’t always have access to that data for people landing on the site.
Read the full post on Search Engine Journal .
منبع: https://technicalseo.com/insights/blog/search-engine-journal/search-audiences-user-intent/
What is an audience?
In the sense of traditional marketing metrics, you’re probably thinking about building personas using demographic data like age, geographic location, gender, income level, etc.