In the sense of traditional marketing metrics, you’re probably thinking about building personas using demographic data like age, geographic location, gender, income level, etc.
Read the full post on Search Engine Journal .
منبع: https://technicalseo.com/insights/blog/search-engine-journal/search-audiences-user-intent/
But in search, we don’t always have access to that data for people landing on the site.
We instead turn to search data.
What is an audience?