SEO Basics: A Comprehensive Guide for Beginners

The Keyword Magic Tool from Semrush allows you to take a ‘seed’ keyword and generate thousands of keyword ideas.

Investing in site security doesn’t just safeguard your website and its users. It also propels your SEO endeavors.

What is black hat SEO?

You can use Semrush’s Position Tracking tool to effectively track your keywords.

This won’t just enhance user satisfaction but will also boost your search engine rankings.

Choose ‘All Traffic’ and then ‘Channels’.

You start off by identifying general bakery-related keywords like ‘bakery’, ‘pastry shop’, and ‘freshly baked goods’.

Horrible SEO tactic of keyword stuffing

So be sure to keep on trackin’!

Organic Leads and Sales

After adding the keywords, click start tracking

Naturally, this means that web users are more concerned with site security than ever before.

Link equity, or link juice, refers to the value or authority passed from one web page to another through hyperlinks.

Pretty handy, eh?

Here’s how to make sure your URL structure is optimized for maximum effectiveness:

  • Logical organization: Craft URLs that reflect the hierarchy and organization of your website’s content. A logical structure helps search engines understand the relationship between pages and improves user navigation.
  • Keyword integration: Incorporate relevant keywords into your URLs to enhance their visibility and indicate content relevance. This can positively impact search engine rankings and improve the likelihood of attracting organic traffic.
  • Avoid random dates and symbols: Steer clear of unnecessary symbols, dates, or random characters in your URLs. Clear, concise URLs are more user-friendly, easier to remember, and shareable.
  • Hyphens for word separation: Use hyphens to separate words within your URLs instead of underscores or spaces. Hyphens are preferred by search engines and make URLs more readable for users.

They’re HTML tags that show the browser what styling should be used when displaying a piece of text on a web page.

Here’s an example of schema markup in action:

You’ll need to make use of keyword tools like Google’s Keyword Planner and Semrush’s Keyword Research Toolkit.

Next up in our breakdown of on-page SEO basics is the excitingly named URL structure.

If you have a budget vacation rentals website it might not be the best idea to target the keyword ‘luxury vacation rentals’. If your target audience is budget-conscious travelers, targeting this could mean you attract the wrong audience.

You can use Semrush’s Keyword Magic Tool to assess how difficult it will be to rank for a specific keyword.

As you can see, meta titles are displayed prominently in the SERP. This means they’re the first impression users have of your page.

This is my guide to search engine optimization (SEO) basics for all you beginners out there.
If you want to:

  • Learn why SEO is important and how it works.
  • Discover the different types of SEO and their benefits.
  • Get some actionable tips on how to use SEO for your website.

OK, so internal linking is good for distributing link equity. Pretty neat, but is that it?

The early days of SEO were a simpler time when search engines used fairly basic algorithms to rank content. In turn, this meant that SEO was relatively simple too.

When you connect your site to the tool, it alerts you to any crawling and indexing issues it has.

If you partner with a popular fashion influencer they can showcase your latest collection to their large following.

One of the best tools for creating an outreach campaign to earn backlinks is Semrush’s Link Building Tool.

Here’s an example of keyword stuffing.

Then this is the blog you’ve been waiting for.

If you have a website, you want to attract as much traffic to that site as possible, right?

Tracking your keyword rankings is essential as it directly impacts your website’s visibility and organic traffic.

To excel in local SEO, our old friend keyword research is important. You need to identify and target keywords with local intent.

Plus, having an SSL certificate means that the acronym HTTPS appears in your site’s URL. This stands for Hypertext Transfer Protocol Secure. Without an SSL certificate, the URL will display HTTP instead.

This is where the main content of your article will appear. The more value it adds to the user, the better the chances of readers staying on your site, which enhances user engagement.

An XML sitemap is a file that lists the pages on your website. This helps search engines understand its structure and index content more effectively.

Search intent is the underlying motivation behind a user’s search query. For example, the search intent behind my keyword above was that I was looking for information about the most expensive cars in the world.

Search intent is another crucial part of keyword research.

If you optimize for Core Web Vitals, your site will have faster loading times, improved interactivity, and a visually stable experience.

  • Faster loading times: Optimizing for core web vitals ensures that your site loads quickly. This keeps visitors engaged and reduces bounce rates.
  • Improved interactivity: By optimizing for metrics such as First Input Delay (FID), you reduce the delay between user interactions (clicks, taps, etc.) and the site’s response. This creates a smooth and responsive browsing experience.
  • Visual stability: If you optimize for Core Web Vitals, it prevents the layouts of your pages from shifting around unexpectedly. This makes them less frustrating to use and improves user engagement.

This stands for the same thing but without that crucial word, secure.

But how do Google and other search engines work?

Site security is everything you put in place to protect your site and your users. It helps you to keep user data safe and to prevent cyber-attacks against your site.

This format reduces the file size by discarding some image data that are less perceptible to the human eye. This allows for significant size reduction while maintaining decent image quality.

By targeting keywords like this, you can align your website with the specific needs and queries of your local audience.

This means it’s really important that you stay up-to-date with Google’s latest guidelines and recommendations. If you do, you’ll have a better chance of keeping your rankings nice and high.

How Does SEO Work?

And, since so much traffic comes from mobile devices, the user experience on your site will definitely be hurt if it’s not mobile-friendly.

Well, Google agrees. It now uses what’s called mobile-first indexing. This means its algorithms no longer use the desktop version of a website when crawling and indexing. Instead, they focus solely on the mobile version.

As an example, let’s say you run a plumbing business. You could optimize your webpages for keywords like ‘plumbing services’, ‘residential plumbing services’, or ‘commercial plumbing services ‘. Plus, you can target keywords that are specific to your location. This could be ‘plumbing services in Phoenix’, for example.

Meta descriptions are concise snippets of text that summarize web page content. They don’t directly impact rankings in search results pages, but they’re important for enticing users to click on your pages.

Find the ‘Organic Search’ channel. This represents the traffic generated by search engines. In the ‘Organic Search’ report there is lots of information. Pay close attention to metrics like users, sessions, average session duration, and bounce rate.

The reason header tags are important is that they help Google and other search engines understand the content you create. They create a hierarchy of information on the page and provide some context.

Are there any downsides or risks to using SEO?

Collaborating with influencers exposes your brand to their dedicated and engaged audience. This could expand your reach and drive targeted traffic to your site.

This helps you to prioritize user intent and context to guide visitors to valuable resources.

Anchor Text Optimization

Clearly, responsive mobile-friendly websites have never been more important.

You can use a tool like Semrush’s Keyword Magic Tool to see the search volumes and competition for the local intent keywords you’ve identified.

It uses structured data to provide context and categorize elements on a webpage such as product details, reviews, event information, and much more.

They also make your content more accessible and readable, which means it’s much more user-friendly. In other words, you can use them to break up large walls of text. Additionally, they make your article easier to skim through.

Relevance is another important factor in keyword research.



Enter Core Web Vitals.

But how do you measure the success of your own SEO strategy?

Then, you add in location-specific modifiers like ‘San Francisco’, ‘SF’, or even specific areas like ‘Mission District’.

Type your domain into the search bar and click ‘Set Up Tracking’’.

Let’s jump right into it.

What Is SEO?

Did you know that 37% of adults in the US use Instagram?

It sure isn’t. Here are some other ways it helps both search engines and users. Plus, some tips on how to use internal linking effectively:

Link Equity and Site Architecture

Backlinko SSL Certification

Schema markup is a standardized code language that adds additional information to website content. It helps search engines understand and interpret it more effectively.

Internal linking also improves the crawlability of your website. It allows search engines to discover and index more of your content.

This increases your chances of attracting relevant traffic and driving more customers to your business.

Tracking Your SEO Results

It gives you comprehensive data on traffic, conversions, and revenue.

Keyword rankings refer to the position your web pages are achieving for specific keywords.

If I wanted to create content that aligns with the search intent for ‘most expensive cars’ then I could create a blog post about the most expensive cars in the US, for example.

Well, this depends on the type of business you run and the goals you want to achieve.

Google Search Console is great for helping you to gain insights into how Google sees and analyzes your web pages.

Google values user experience very highly when rankings sites.

So, how do you actually go about conducting your keyword research?

Indexing is the process Google uses to store and organize the information its bots have collected from crawling your web pages. This information is stored in a huge database called the Google index.

To create effective meta descriptions, you should craft snippets that accurately represent your content. They should include persuasive language, relevant keywords, and clear a call to action (CTA).

The same is true of using keywords in your body content.

For example, if you want to compress a complex image like a photograph then the JPEG file format is most commonly used.

Remember I mentioned search intent earlier?

Header tags follow a hierarchy and they title the content below them or introduce it.

It helps businesses to make sure they appear prominently in search results when users search for products or services within a specific location.

By targeting both short-tail and long-tail keywords, you can strike the right balance between broad visibility and targeted precision.

Using Keyword Tools

If you want to learn how to set up a fully optimized sitemap, then check out my blog on how to do this.

Site Security

The hierarchy for header tags is:

  • H1 tags: indicate the most important text in a piece of content. This is usually the title or the main theme of the piece.
  • H2 and H3 tags: are both used as subheadings. H3s are lower in the hierarchy than H2s (as you might have guessed). So, they’re only used after H2s.
  • H4, H5, and H6 tags: are used to give additional structure within the subsections.

Instead, you should focus on keywords that resonate with your target audience’s preferences. This will ensure you drive the right type of traffic to your site.

Search Intent

I then clicked on the ‘Search Results’ tab and scrolled down the page where it showed me the results for certain queries.

Keyword research also involves assessing the competition for specific keywords. This means determining what the relative competition is for a keyword and how likely you are to rank for it. When you’re just starting out, you want to target terms with low keyword difficulty so that you can start improving your rankings quickly. These will often be long-tail keywords (more on that later).

It helps you to understand the intricate workings of search engines and implement certain strategies.

It fosters trust, enhances user experience, and aligns with search engine guidelines. This paves the way for higher rankings—provided all other aspects of your SEO strategy work together.

Schema Markup

Internal links are another important part of on-page search engine optimization. An internal link is a hyperlink from one page of your site to another.

Optimizing image dimensions is also important.

See schema markup in action

Optimize Images

How about the fact it only takes 0.25% of a second of exposure for a Facebook user to be able to recall a piece of content?

Get further insights about organic traffic from channels tab on GA

Here are some things you can do:

  • Optimize page loading speeds for mobile devices (I’ll cover loading speeds in more detail later).
  • Ensure links and buttons are easily tappable.
  • Make sure the text is easy to read without zooming in.
  • Use a responsive design that adapts to different screen sizes.

Core Web Vitals

This could be ‘best croissants in San Francisco’ for instance.

By optimizing images, you can improve the loading speeds of your web pages. This improves user experience and can contribute towards higher rankings in the SERP.

Imagine trying to read a novel that didn’t have any chapters. Well, imagine trying to read a blog post with no headings. Doesn’t sound too appealing, does it?

A Map Pack for local law firms in Boston

This shows you how well-optimized your pages are for the keywords you’re targeting.

Body content is the text that appears after your H1 tag. It’s vital for driving organic traffic, enhancing user engagement, and boosting your content’s shareability.

Another key metric you need to pay attention to is your site’s keyword rankings.

OK, first, you need to figure out what you actually want to rank for. This will be based on the products or services you offer. Or, on the type of content you provide on your site.

I can then see the top keywords that the competitor is ranking for.

So, make sure that you maintain a healthy keyword density. This way, your content will remain informative, engaging, and search-engine friendly.

Meta Title

Optimizing images is another one of the important SEO basics. There are two key elements you need to focus on when optimizing images. These are descriptive file names and alternative text (alt text).

Now, type in the keywords you want to track and click ‘Start Tracking’.

You should signal topic relevance to search engines by including the main keyword in your introduction.

To find out why, all I had to do was scroll down.

Don’t worry, I’ll cover all of this in greater detail soon.

Next, select which search engine you want to use to track the rankings and which device. Choose a location and language too.

By doing this, you’ll drive organic traffic, gain visibility, and connect with your target audience.

Local SEO is the process of optimizing a website to improve its visibility within location-based searches.

Next, I clicked on the ‘Top queries’ option and the tool showed me the clicks and impressions for certain keywords.

You click on a search result and land on a page that’s not optimized for mobile devices.

Technical SEO helps you to address issues with your site and to make sure you’re using the current best practices.

Check for Crawling and Indexing Issues with Google Search Console

Google Search Console is another useful tool.

There is a LOT of content online. This means that uniqueness is key. You should aim to craft compelling content that offers valuable insights, actionable advice, and fresh perspectives.

Click ‘Continue to Keywords’.

You should always include your main keyword in the H1 tag.

Body Content

Here, I typed in the keyword ‘cleaning services’ and Semrush suggested LOADS of related keywords.

Utilize the keywords you’ve identified to determine what content you should create. Then, use them strategically throughout your body content for maximum SEO impact.

By mastering the art of link building, you can gradually build the authority of your site and improve its search engine rankings. This is without a doubt one of the most important SEO basics.

Social Media Marketing

It should tell you that social media marketing is an important part of SEO.

First, Google analyzes the structure of your website through crawling.

For example, let’s say you run a small online fashion store.

That’s a win-win in my books.

XML Sitemap

For example, here I logged into Google Search Console. The tool then gave me an overview of my site’s performance.

When a web page receives an external link from another reputable or high-authority site, some of that authority is transferred to the linked page.

You should always align your content and keyword strategy with search intent.

Using internal links provides clear navigation and facilitates content discovery. This enhances user experience by encouraging visitors to explore related topics and spend more time on your site.

Use logical and relevant internal links

Picture this:

Well, when it comes to search engines most people click on the first few search results towards the top of the SERP. Research has shown that ranking in the top spot of the SERP results in a CTR (click-through rate) of 39.8%. This drops to 18.7% for the second position and 10.2% for the third position. As you can see, this is a HUGE difference.

By doing the above, you can compare organic traffic data month-over-month. This means you’ll be able to spot trends and seasonal fluctuations. You can then evaluate the impact of your SEO efforts and identify areas for improvement.

Keyword Rankings

Search engines LOVE this type of information. It makes discovering and indexing your content straightforward for them.

It involves activities like link building, social media marketing, and online mentions. The aim is to influence how others perceive and interact with your site.

Link Building

It also focuses on things like optimizing site speed to improve user experience, increasing site security with SSL certificates, and creating XML sitemaps.

Address these topics and engage your readers with captivating storytelling and well-researched content that keeps them coming back for more.

Strategic placement of keywords

So, how do you optimize your site’s security to make sure it ranks highly in the search results pages?

If Google finds it tough to crawl your site then some pages, or even your whole website, might not be indexed.

Mobile Friendliness

They’re concise summaries of a web page’s content. They give search engines and users an idea of what to expect when they click through to your webpage.

Off-page SEO takes place outside of your website and involves things like building backlinks and social media marketing.

You can tailor the report by applying filters, adding segments, and selecting specific date ranges. This allows you to get a deeper understanding of your organic traffic patterns.

So what does it mean?

Link building involves gaining links, called backlinks, from reputable websites to your own web pages. High-quality backlinks act as votes of confidence. They signal to a search engine the value and relevance of your content.

The first factor is search volume. This shows you how many people are searching for a specific keyword. If lots of people are searching for a keyword, that’s great. Just bear in mind that this often also means it’ll be harder to rank for that keyword.

That’s why search engines must easily understand your website and effortlessly find your valuable content.

Unlike paid advertising strategies, the results generated by SEO appear as organic search results. These results are based on the quality and relevance of the web pages that match the search intent for the given search query.

A Very Brief History of SEO

Then, Google uses complex algorithms to determine the rankings of your pages in the SERP. The rankings are based on many different factors including the relevance of your content, the backlinks you have acquired from other sites, and the authority of your site.

XML sitemaps include important information about each page on your website such as its priority, modification date, and update frequency.

Keyword usage should feel organic and seamless. Don’t force keywords in where they don’t fit naturally (this is called keyword stuffing). Instead, prioritize context and readability.

Alt text is a textual description that’s added to HTML image tags. If an image can’t be displayed, the alt text is shown instead. It provides context and describes the purpose and content of an image.

I like to think of it as salting a dish. A nice dusting of salt is just right and adds to the experience. Yet, a huge handful of salt thrown in for the sake of it completely ruins it.

What does this tell you?

  • Map pack: The map pack showcases a set of local businesses on a map near the top of the search results. This gives users quick access to the websites of local businesses. For instance, a search for ‘best law firms in Boston’ brings up this:

Or can you do a better job of covering the topics they’ve already covered?

See, it’s not quite as boring as it sounds.


So, SEO has had to continuously evolve to keep up.

Why SEO Is Important

You could also create your sitemap manually but this is VERY time-consuming. It’s usually best to use a sitemap generator such as Sitemap Writer Pro.

You should also consider user intent. These are the specific needs or queries a potential customer might have when searching for bakeries in your area.

Now, the main aim of your content is to provide value to the reader and to be very readable. With this in mind, you want to avoid stuffing your headings with keywords.

Technical SEO is vital as it ensures search engine bots can crawl, understand, index, and rank your website.

Here’s why it’s important for SEO:

  • Improves relevance: When you categorize and label your content with schema markup, you provide search engines with precise context. This makes your website more relevant to users’ search queries.
  • Richer search results: It allows you to showcase additional information such as ratings, reviews, and prices directly in search results. This gives users a sneak peek into your content which attracts attention and increases click-through rates.

Overall, image optimization creates a faster and more engaging user experience.

Local SEO

Google and other search engines also prioritize user safety and place a high value on-site security.

I typed into Google and this is what I saw.

When your site is protected by an SSL certificate, visitors will see a padlock displayed in the address bar.

Short-tail keywords, like ‘cleaning services’, cast a wide net. They have a high search volume but intense competition.

Keyword difficulty from Semrush


I think it’s fair to say that the web is a pretty big place.

But here’s the catch—Google’s ranking criteria are constantly evolving.

It can show you which pages haven’t been indexed by Google and why they haven’t been.

By resizing images to fit their intended display size, the file size is reduced and faster loading occurs on different devices.

It helps you to build a list of outreach prospects based on your competitors and target keywords. This makes it easier to acquire links and monitor the progress of your campaigns.

Monitor all your tracked keywords on the overview tab

For example, if you click on the ‘Secondary Dimension’ tab it allows you to see your organic search results for different dates by clicking on the ‘Date’ option.

Still, if your main keyword is ‘best restaurants in Barcelona’, then you need to ensure that at least some of your headings contain keywords related to this or variations of your primary keyword.

You’ll now be able to view your keyword rankings in the Overview tab.

Let’s look at another example.

Relevance might seem like SEO basics 101. But it can get a little tricky at times.

The Keyword Magic Tool also suggests plenty of other keyword options that you could use for local SEO.

Does that sound like a good user experience?

They lay out a blueprint to guide crawlers through your site so that your valuable pages are crawled, indexed, and displayed in search results.

The term black hat SEO refers to unethical practices used to manipulate search engine rankings. The tactics involved violate search engine guidelines.

Internal links within your own website also contribute to link equity distribution. By strategically interconnecting relevant pages on your site, internal linking helps you to pass link equity and signal relevance to search engines.

If you’re a digital marketing company, then you don’t want to appear in the search results for keywords like ‘dog food’.

The first metric to pay attention to is organic traffic.

Consider what you can do to provide more value to the user. This could include additional content like videos and images.

Their followers trust and value the influencer’s recommendations. This means they’re likely to visit your website, and potentially make purchases.

Try to think of yourself as a thought leader within your industry.

To some of us, it might feel like SEO has been around FOREVER. Of course, this isn’t the case.

I opened Google Search Console and clicked on the ‘Pages’ tab to see crawling and indexing issues for my own site. The first page shows me how many pages have been indexed and how many haven’t.

Pretty horrible to read, right?

I already mentioned how much Google focuses on user experience when it comes to rankings.

GSC shows clicks and impressions for keywords

Header Tags (H Tags)

Type your keywords into Semrush Keyword Magic Tool

By distributing link equity throughout your site, internal links impact how search engines understand and rank your pages.

Let’s look at an example of this.

Imagine your website as a house filled with different rooms. Just as pillars support that structure, strategic internal links within your site act as pillars that pass on link equity.

There are several ways to go about creating a sitemap. If you use a content management system (CMS) like WordPress, Squarespace, or Wix then they’ll create it automatically for you.

You can also use it to set up goals, track e-commerce transactions, and generate reports to analyze your organic leads and sales performance.


<h3>Header Tags (H Tags)<h3>

Search engine optimization includes different elements such as On-page and Off-page SEO, Technical SEO, and Local SEO. They’re all important parts of SEO that ultimately help your site to gain more traffic and better rankings.

As you can see, search engine optimization is crucial for all types of websites.

This improves its credibility and potentially its search rankings too.

There sure are. Specific SEO strategies for e-commerce businesses could include optimizing product pages with compelling descriptions, conducting keyword research for product categories, and encouraging user-generated content.

SEO is a powerful strategy accessible to businesses of all sizes. Whether you’re a startup or a huge corporation, SEO can drive organic traffic and dramatically increase your rankings.

Imagine you own a bakery in San Francisco.

That’s where SSL certificates come in.

It’s nice if a keyword has a high amount of search volume. Yet, if it’s not relevant to your website, then it’s of no use to you.

With this information, you can see where your SEO strategy is performing well and where there is room for improvement.

As a result, your brand awareness is increased and your customer base is expanded.

Technical SEO

As with too much salt in a dish, stuffing your content with keywords negatively affects the reader’s experience. Keyword stuffing doesn’t just harm your SEO efforts but is also considered to be a black hat technique. Google really doesn’t like keyword stuffing and your site may get penalized if you do it.

Here, I imagined I run a site that sells musical equipment. So, one of my competitors would be

Didn’t think so.

You should also keep them nice and concise. Keep them to around 50 to 60 characters to avoid them being cut off when they’re displayed in the SERP.

Let’s examine the ways you can go about getting yourself some top-notch backlinks:

  • Natural links: This is when others naturally discover your content and link to it. These organic backlinks are highly valued. Creating compelling and shareable content increases the likelihood of earning natural links, which boosts your website’s credibility, authority, and rankings.
  • Manually built links: This involves earning links by establishing connections with other site owners through outreach. One of the best ways to do this is by creating guest posts for other sites. This involves crafting engaging content that can be posted on sites with links back to your site.
    Another way of earning manually built links is reaching out to influencers and industry experts to arrange collaborations.

When I typed in the keywords I just mentioned this is what it gave me:

The way that these URLs are organized and structured impacts user experience and your rankings in the search results pages.

One of the keys to optimizing your site’s images is compressing them without sacrificing quality. You can do this by choosing the right file format.

Here, I typed in the keyword ‘most expensive cars’ and the tool showed me the keyword difficulty.

Google pays close attention to your header tags.

This means that the primary measure of success for your website is leads, sales, revenue, and profit.

All you need to do is type in /sitemap.xml at the end of your domain.

Two of the key components of local SEO are Google Business Profile and Google’s map pack:

  • Google Business Profile: This provides a comprehensive overview of your business’s details such as contact information, opening hours, location, and customer reviews.

They’re a set of essential metrics that evaluate key aspects of user experience.

On-page SEO uses techniques such as creating quality content, using relevant keywords and optimizing the headings of your content.

Here’s an example:

XML sitemaps make it easy for search engines to navigate your site with precision and efficiency.

Website traffic is all well and good. But, the conversion of that traffic into tangible results is what truly defines triumph.

Let’s take a look at the different types of search intent:

  • Informational intent: Users looking for answers or specific information (e.g. ‘how to lose weight’).
  • Navigational intent: Users looking for a specific website or online destination (e.g. ‘Facebook login’).
  • Transactional intent: Users are ready to make a purchase or engage in a transaction (e.g. ‘best DLR cameras under $1,000’).
  • Local intent: Users looking for local businesses or services (e.g. ‘pizza delivery near me’).

Meta titles, or title tags, are HTML elements that define the title of a web page.

To do this, you need to identify the terms and phrases people search for when looking for content related to your business. In SEO, these terms are known as keywords.

It’s best to keep them as concise as possible. Generally, a meta description should be around 156-160 characters.

URL Structure

Anchor text is the clickable text of a link. You can optimize this text by using keyword-rich phrases that accurately represent the linked page’s content. This helps search engines understand the linked page’s relevance and improves keyword association.

Test the Semrush Keyword Overview tool

Keyword Difficulty

SEO is the art and science of optimizing your website to rank highly in search engine results.

In Google Analytics, go to the ‘Acquisition’ tab on the left-hand sidebar.

You can also use their Organic Research Tool to assess what terms your competitors are ranking for.

If you want to have control over your sitemap (rather than leaving a CMS in full control) then you can use a WordPress plugin like Yoast SEO.

However, when you do your keyword research there are several factors you need to take into account.

Search Volume

In 2022, 19.7% of global retail sales took place online.

But before we get into them, I need to tell you about a term called link equity.

Well, the content you create must match the search intent of your target audience. You should also use internal links embedded within your content to guide users to other relevant pages.

Is SEO only for large businesses?

In the first three months of 2023, 58.33% of global website traffic came from mobile devices.

If you want to see the XML sitemap for your site, it’s really easy.

Crawling is the process where search engine crawlers (also known as bots) systematically explore and analyze webpages by following links. Google then indexes the content on your site.

To avoid your rankings suffering, you need to make sure your website is mobile-friendly.

It’s thought that the term was created in 1997.

They’re all important parts of SEO that work together to ultimately help your site to gain more traffic and better rankings.

On-Page SEO

But how can you use it?

  • Boosting your content: Expand your content’s reach and engagement by posting it on your social media platforms. This will help to drive significant traffic to your site.
  • Trust building: Establish credibility by actively engaging with your audience, addressing concerns, and delivering value.

Influencer Marketing

Influencer marketing allows you to tap into an existing audience that aligns with your target market. Overall, it should help you achieve higher search engine rankings, gain backlinks, and experience a boost in sales.

That means you should include keywords within them.

Let’s take a look at the best ways to optimize your body content.

High-quality content with a Fresh perspective

So what are they?

And it’s not just users.

Here’s how:

You’re on your mobile phone browsing for local Chinese restaurants.

SSL certificates encrypt the data that’s exchanged between your site and visitors. This thwarts potential cyber-attacks and instills confidence in users.

But how do you optimize descriptive file names and alt text? Let me show you.

  • Descriptive file names: You should rename image files with descriptive keywords instead of generic names. For example, for this article, I could use ‘seo-basics.jpg’ instead of ‘image123.jpg’. This provides valuable context to search engines and helps them understand the image’s relevance to the content.
  • Alt text: Adding descriptive alt text to your images assists visually impaired users and provides additional information to search engines. Be sure to use concise and relevant descriptions, and incorporate keywords when appropriate.
    For example, a piece of alt text might read ‘Woman wearing blue running shoes jogging on a scenic trail in the forest during sunset’.

Internal Links

Using Google Analytics for Organic Traffic Insights

For example, the HTML for the heading in this section would look similar to this:

Use synonyms, variations, and terms related to the main keyword. This creates a comprehensive picture of the topic and enhances the overall user experience.

It may sound a bit dull but a well-structured URL is crucial for both search engines and users.

Here’s how to do it:

Are there specific SEO strategies for e-commerce websites?

Modify different elements for ease of use

Clicking on ‘squeeze page’ takes you to one of my other blogs called ‘How To Create a Squeeze Page’.

Off-Page SEO

Here’s an example from my own site:

GSC showing causes of indexability issues

Here’s why meta descriptions matter:

  • Boosts Click-Through Rates (CTR): A well-crafted meta description increases CTR by attracting users with an appealing and relevant preview. CTR measures the percentage of users who actually click on your page when it appears.
  • Enhances user engagement: Accurate meta descriptions set expectations for your content. They encourage users to engage with it and convince them that your content will answer the query they have.

Header tags are another one of the important SEO basics.

You spend the next few minutes awkwardly zooming in to try and read the menu.

Semrush Keyword Magic Tool displaying results for best croissants in San Francisco

This allows images to adapt seamlessly to various screen sizes and optimizes the browsing experience for mobile users.

On-page SEO means optimizing the elements that are on your web pages rather than off-page elements like backlinks.

Keyword Research and Analysis

Identifying Your Keywords

By monitoring organic leads and sales you gain invaluable insights into your business’s bottom-line impact.

Meta Descriptions

Well, a big part of user experience is how quickly it takes elements of a page to load.

Let’s face it, the main reason people have businesses is to make money.

You can find a keyword’s search volume using Semrush’s Keyword Overview tool. To use it, you simply type your keyword into the search bar, click ‘search’, and Semrush will provide you with an overview of the search volume.

To maximize its impact, it’s essential that you create unique, high-quality content. Within your body content, you also need to strategically incorporate the keywords you’re targeting.

The date option provides organic traffic for specific dates

OK, but now you’re probably wondering what on earth indexing is.

Quality trumps quantity when it comes to backlinks. Focus on acquiring links from authoritative and relevant sources. Search engines prioritize the quality of backlinks over sheer quantity.

Tailoring your content to match search intent helps to improve your rankings and create a better user experience.

Meta titles should be clear, descriptive, and accurately reflect the content of your web page. You should also include relevant keywords that align with the search intent of the user.

Technical SEO looks at optimizing the speed of your website, using XML sitemaps, ensuring mobile-friendliness, amongst other things.

Earlier, I talked about the importance of images in terms of on-page SEO. They’re also a crucial part of technical SEO.

These links signal to search engines the relevance and importance of those pages. This strengthens the overall structure of your website.

SEO and user experience benefits

Since Google is by far the most used search engine in the world, let’s focus on that.

It’s a win for everybody.

Short-tail and Long-tail keywords

As the name suggests, off-page SEO is focused on the external factors that can improve your site’s rankings.

SEO has many benefits but there are some downsides and risks:

  • Search engine algorithms constantly evolve. This makes it challenging to keep up with changing ranking factors.
  • SEO results take time to materialize. They require patience and consistent effort.
  • Over-optimization can lead to penalties and a loss of organic visibility.
  • If you rely solely on SEO it can limit your marketing channels. You need to diversify your strategies for long-term success.

Google Analytics is the best tool to use for tracking this.

It provides you with a performance report for your website that shows you which keywords are generating clicks and impressions.

You can track this by using Google Analytics.

These tactics include keyword stuffing, hidden text, and spammy backlinks. Black hat SEO tactics can lead to short-term improvements in search results rankings. However, they risk penalties and long-term damage to a website’s organic visibility and reputation.

Also, be sure to sprinkle keywords naturally throughout the body content to maintain a contextual flow.

Contextually relevant usage

On the flip side, long-tail keywords, such as ’emergency cleaning services in Los Angeles’, offer a laser-focused approach. This attracts a niche audience with a lower search volume, but higher conversion potential. These keywords are also generally easier to rank for.

Create a logical linking structure by interlinking relevant pages within your website. For example, if you have a page titled ‘Birds of Prey’ you could link it to other pages that cover related topics like ‘What’s the Rarest Bird of Prey?’.


Now, Google and other search engines use advanced algorithms to filter out low-quality content and prioritize relevance.

When your website ranks highly, it leads to increased traffic and increased leads.

Still, there are some fundamental metrics that every business should keep track of.

Organic Traffic

Therefore, SEO is important because it helps your webpages to rank high up on the SERPs. This means your page could be one of the first results people see when they search for things related to the content on your site.

I opened Semrush’s Organic Research Tool and typed into the search bar.

What are the topics that other sites haven’t covered extensively?