When related keywords aren’t grouped together, it’s more difficult to analyze them.
If SpyFu doesn’t already have a template for your industry then you can request for them to upload one.
I’ll cover all of these tools below.
The tool allows you to export your keywords to a spreadsheet or your Google Ads account too.
For example, if you want to check up on your Inbound links or view your keyword gainers and losers, keywords that have experienced notable improvements or declines in rankings, simply click on the section you want to analyze…
The PPC Overview section gives you a helpful overall view of your PPC campaigns. You can also use it to analyze your competitors’ campaigns.
It’s also perfect for showing clients the progress you’ve made for their sites with your SEO efforts.
The higher the number of competitors, the more competitive the field will be.
The SEO Overview page consists of different sections that allow you to have a quick glance at your data. These sections include:
- Top Organic Competitors
- Shared Organic Keywords among all your competitors
- Performance data for your keywords
- A quick view of your backlinks and top pages
- A glance at your keyword ranking history
SpyFu is a really popular SEO and PPC tool that uses web scraping technology to gather data.
SpyFu has left no stone unturned when it comes to analyzing where your keywords rank and that of your competitors.
I’m a big fan of this SpyFu feature.
SpyFu states that its data is accurate around 90% of the time. Of course, it’s hard to tell how accurate some of its data is. For example, when SpyFu estimates a domain’s ad budget you can’t be sure this is accurate unless you’re in charge of the ad budget yourself!
SpyFu also provides you with templates you can use for your Google Ads campaigns.
Then, SpyFu provides you with data for them, such as:
- Search Volume
- KD Score
- Organic Clicks and Cost per Click.
I went with Biggest Rank Gains.
SpyFu is a really useful tool but always bear in mind that a lot of its data is estimated.
Can SpyFu integrate with other SEO and marketing tools?
You can also exclude your domain so you don’t see your pages that are already getting linked to.
Plus, you can brand the reports with the logos of your clients.
This means that those searches aren’t necessarily going to translate into traffic to your site.
That means studying and analyzing the SERPs is absolutely vital.
Search volume represents the average number of searches per month for each keyword.
At the bottom, you can also switch to graphs for the biggest gains and biggest losses in rankings during a set time period.
On the other hand, if you do want to run SEO audits and utilize a robust backlink analysis tool, then I would choose Serpstat over SpyFu.
When conducting competitor research, it’s important to know which keywords are earning a lot of clicks.
Simply click ‘Apply’ when you’re done…
One thing I really like is the graph that shows you the share of mobile and desktop searches for your keyword.
To be honest, there are a few things I hate more than an overly-complicated UI.
Then, you need to change the search type to ‘Questions‘ and choose whether you want your terms to be grouped by search volume or keyword count.
I really like this as it saves time sifting through keywords and makes sure you avoid duplicates.
You can use it to quickly build up lists of leads without having to spend ages finding them yourself.
Finally, click ‘Finish‘ and SpyFu starts generating your report.