Spyfu: A Comprehensive Guide

You can also filter to only view keywords within a certain range. For instance, let’s say you only wanted to see keywords with a search volume above 100 and a keyword difficulty of 20.

Enter the keyword into the search bar.

Leads, or prospects, are users who might be interested in your products or services.

The SEO Reports feature is great if you want all of your SEO data in one place.

Turns out that keyword might not be worth targeting after all.

Competitor Analysis

This will help you to decide whether you want to go ahead and target these keywords or not.

Having customized lists makes sure that the data you have is relevant to your niche and goals.

Paid clicks refer to the traffic generated through online ads where the advertiser pays a fee for each click on their ad.

These are:

• Ranking Difficulty
• Number of homepages and Gov, Edu domains
• Number of keywords in title
• Number of keywords in URL

This feature lets you request customized lists from SpyFu that are tailored to your specific needs.

Once you’ve typed in your keyword, you get a summary of metrics about it.

This tool means you can take a deep dive into your competitors’ ads to see which ones were successful, and how they’ve changed over time to be more (or less) effective.

As usual, it gives you metrics data so that you can decide which keywords to target.

The ‘New pages’ report will show you pages that have just started ranking. This is useful because you can see what topics and type of content is working within your niche RIGHT NOW.

The 2 metrics to pay close attention to here are, Rank (Change) and SEO Clicks (Change).

Google Ads Advisor is where you’ll find the best recommendations about which keywords you should consider buying.

So, when targeting the term I would prioritize creating content that’s more optimized for desktop users.

Related Keywords

Let’s take a look at what you get with each plan.

Basic

Price

• $39 per month if you pay monthly
• $16 per month if you pay annually

What’s included

• 10,000 row data exports
• 10,000 row search results
• 6 months historical data
• 100 domain overview PDFs
• 5,000 weekly tracked keyword rankings
• 250 sales leads and domain contacts

Professional

Price

• $79 per month when you pay monthly (the first month is $39)
• $36 per month when you pay annually

What’s included

• Unlimited domain overview PDFs
• Unlimited data exports
• Unlimited search results
• 500 sales leads and domain contacts
• 10+ years historical data
• API access
• 15,000 weekly tracked keyword rankings
• Custom branded reporting

Team

Price

• $299 per month when you pay monthly
• $149 per month when you pay annually

What’s included

• Unlimited domain overview PDFs
• Unlimited data exports
• Unlimited search results
• 2,000 sales leads and domain contacts
• 10+ years historical data
• API access
• 40,000 weekly tracked keyword rankings
• Custom branded reporting
• 5 user logins

SpyFu Vs Competitors

It provides you with actionable advice about keywords you should consider investing in as well.

If you want to use the tool to analyze your competitors’ backlinks, then you just need to type one of their domains into the search bar to see the sites linking to them.

We have the following metrics for each domain that’s bought this keyword:

• Monthly Ad Budget
• Total Keywords
• Average Ad Position
• Top of Page Percentage
• Coverage

Clicking on any of the categories takes you to a list of keywords.

In the ‘Filters’ section paste your domain in the box right under ‘Compare to Your Site’s Ranks’

If the SERP is made up of product review pages then you know you’re not going to have any luck trying to rank a service page.

Backlinks Outreach

For example, if you want to check up on your Inbound links or view your keyword gainers and losers, keywords that have experienced notable improvements or declines in rankings, simply click on the section you want to analyze…

The ‘Pages With the Most Organic Traffic’ report will give you insights into which topics are driving the most traffic.

You can assess how competitive the market is and identify potentially lucrative keywords.

PPC Competitors

By simply entering your chosen term into the search bar, you’ll be supplied with useful data you can use for your own keyword research.

It’s designed to help you find powerful backlinks that will get you ranking for the keywords you target. You can also see which sites are linking to your domain or your competitors for specific keywords.

Ad History

But that’s not all. If you need more data you can use the ‘Columns‘ tab to add or remove metrics.

With this tool, you can take a closer look at your competitors’ keyword rankings as well as analyze your own.

To analyze your keywords, paste your domain in the search box, set your region, and hit ‘Search’.

First, you enter your domain.

These are keywords you’re targeting that none of your competitors are.

It’s particularly good for backlink analysis. As mentioned earlier, SpyFu’s backlink tool does not allow you to audit backlink profiles.

Now, let’s take a close look at the Kombat for SEO tool itself.

The PPC Kombat tool gives you great insights into the keywords your competitors are bidding on.

This is SUPER insightful. Not only will this tool help you to see where you’re falling behind your competitors in terms of keyword rankings, but it also helps you to discover new content ideas.

The ‘Ad Copy’ metric will provide you with the domain’s most recent ad for the keyword.

If the ‘Domain Diversity‘ score is low then it means one or two domains are dominating the SERPs for this keyword.

These reports are great for demonstrating the value of your efforts to your clients.

Absolutely.

It allows you to upload up to 1,000 keywords at the same time.

SpyFu is a really useful tool but always bear in mind that a lot of its data is estimated.

Can SpyFu integrate with other SEO and marketing tools?

It allows you to filter out your domain’s keywords from appearing in your results..

For example, are the pages ranking for your keyword listicles, product review pages, or product category pages?

You’ll then see an ordered list of the site’s pages with their estimated monthly SEO clicks.

These can provide you with more ideas for creating content around a certain topic.

If two or more domains are buying the same keyword then that could be a signal that there’s value in buying that keyword.

PPC Keywords

They’re easy for clients to understand and clearly highlight the progress you’ve been making with their PPC and SEO campaigns.

Pricing

SpyFu is a really popular SEO and PPC tool that uses web scraping technology to gather data.

SpyFu also gives you a rating for the keyword.

You can see how they tweaked them to make them more successful and use this information to tweak your own ads.

Google Ads Advisor

Pretty neat.

Ranking History

Next, you choose your competitors. You can stick with the ones SpyFu suggests or add your own.

By incorporating these questions into your content you can make sure that you cover a topic from different angles…

If you want to see SpyFu’s suggestions about terms you should consider buying, click on ‘Consider Buying.‘

I went with Biggest Rank Gains.

When analyzing your competitors’ domains you should take note of the pages that are driving traffic to their site. Do you have pages that cover those topics? If not, you should target those topics too.

Backlinks

To get a deeper analysis, you’ll need to click on the different sections

If you’ve been shopping around for a new tool to help you with your SEO And PPC campaigns then you may have heard of SpyFu already.

As with Domain Top lists, you view the full lists by clicking on ‘View All.’

Next to the filter options you have the topics option. By clicking on this, you can see keywords clustered under their parent topic.

When you click on the ‘Competitors‘ tab, you enter a domain in the search bar and SpyFu presents you with a nice graph.

When conducting competitor research, it’s important to know which keywords are earning a lot of clicks.

This means you can find really relevant sites that aren’t already linking to you.

SpyFu’s customer support team can be reached via Live Chat from 6 am – 5 pm Monday to Friday.

Plus, you can:

• Ask SpyFu to include or exclude specific terms
• Set a search volume range
• Set a keyword difficulty range
• Set a word count range

SpyFu then suggests some competitors to you.

Yes, the tools that SpyFu can integrate with are:

• Google Ads
• Google Analytics
• Google Search Console
• Google Business Profile
• WriterAccess
• Qubit X

Does SpyFu offer customer support and assistance?

To request a custom list, you can call SpyFu or schedule a call with a member of their team.

The graph allows you to identify patterns in your competitors’ PPC campaigns.

You can also export the keywords you find to your Google Ads account.

This is where SpyFu’s Top Pages feature comes in:

• It shows your competitors’ most successful pages in terms of organic clicks from the SERPs. You can also see which keywords those pages are ranking for.
• It breaks down a domain’s keywords and their corresponding click estimates into page-by-page detail.
• The tool provides keyword metrics like ‘Organic Clicks’ and ‘Not Clicked’. This helps you to make strategic decisions and prioritize keywords.

By analyzing these metrics, you can gain valuable insights into your competitors’ paid advertising strategies.

However, the tool isn’t designed for auditing backlinks.

First, you need to click ‘Choose A Template‘.

These keywords present opportunities that you’ve missed which could be highly relevant to your business and SEO campaign.

Sounds pretty awesome, right?

Advertiser History

So, let’s say a keyword has a high search volume. Sounds like it might be worth targeting, right?

Then, you choose the time period you want to view.

It helps you get in contact with webmasters and saves you time by finding email addresses for you.

I’ve entered my domain as I want to see how my rankings have fared over time.

I already covered SEO reports earlier so let’s take a look at the PPC reports.

With the Basic plan, you can export 250 leads per week.

Tracking

To be honest, there are a few things I hate more than an overly-complicated UI.

SpyFu considers several factors when recommending keywords to you:

• How many of your competitors are buying them
• The level of impressions they get from high-volume searches
• How much they cost per click

Let’s take a look.

You’ll still see the full list of your competitors’ PPC keywords.

The higher the number of competitors, the more competitive the field will be.

Then, you need to change the search type to ‘Questions‘ and choose whether you want your terms to be grouped by search volume or keyword count.

The most basic Ahrefs plan starts at $79 per month.

SpyFu also provides you with templates you can use for your Google Ads campaigns.

Instead of having to sift through LOADS of data yourself, SpyFu can do the hard work for you.

To view the full list click on ‘View All‘.

Sometimes, if you just see metrics like Search Volume and CPC it can be hard to tell if you should target this term.

The Bulk Upload is a relatively simple feature.

It’s also perfect for showing clients the progress you’ve made for their sites with your SEO efforts.

You can analyze the ad copy that’s clearly working so that you can better optimize your own ads.

This shows you your top five competitors ranking for organic keywords.

List Builder

Domain Top Lists

Then, you’ll have a list of related keyword groups that you can click to view very specific questions.

You can toggle between viewing their PPC keywords, Paid Clicks, and Ad Budgets.

The PPC Keywords tool lets you research your competitors in even more detail.

Google Ads Templates

This allows you to see which domains are flying up the SERPs and which are on their way down for keywords you want to target.

Why?

To get started, you click the slider on the right side of the screen.

Its individual plan is $50 per month.

SpyFu Pros and Cons

Pros

• Huge selection of tools
• Very affordable compared to its competitors
• Helps you analyze your competitors in amazing detail
• Can be used effectively for both SEO and PPC
• Levels up your keyword research game

Cons

• No SEO site audit feature
• The number of features can be overwhelming for SEO beginners. Some of them are also hard to get used to
• Does not allow you to audit your backlinks

FAQs

How accurate and reliable is SpyFu’s data?

SpyFu then provides you with a list of all the domains linking to your site for that keyword.

Then, enter your domain and display name.

A great way to do this is to use the ‘Groups’ view on the left side of the page.

By analyzing the SERP you’ll gain insight into how hard it’ll be to rank for the keyword you’re targeting.

As you can probably tell from reading this guide, I REALLY like SpyFu.

You can choose to see pages that link to your competitors but not to you.

If you see that certain pages on your site are driving a lot of success you should create more content around those topics.

This process is relatively complicated so I won’t cover it here.

Next, you assign a status to the project and give it a rating based on its importance.

Ads tell you how many domains are running ads for the keyword.

That’s why SpyFu has added what it calls ‘real-world signals’ such as ‘Searches Not Clicked’.

For example, the rockcontent.com/blog/seo-vs-google-ads/ page is linking to writeraccess.com.

Setting up a project with SpyFu is incredibly straightforward.

If SpyFu doesn’t already have a template for your industry then you can request for them to upload one.

Thankfully, SpyFu’s dashboard and UI prioritize simplicity and a clean layout.

Plus, SpyFu even sends you weekly tracking updates about your own domain.

Once you’ve done that, your project is all set up and you’re good to go.

SpyFu Features

User Interface and User Experience

These are metrics designed to help you find the terms that make the most sense for your site.

And you can choose how you want the results to be sorted.

You can also exclude your domain so you don’t see your pages that are already getting linked to.

For example, when you’re using the Related Keywords tool you just click ‘Add.’

Kombat finds these terms for you so you can make a decision on what to do with them.

Rank (Change) – There are two elements to this metric:

1. Rank shows you what position your keywords are currently ranking in.
2. (Change) means how many positions they moved up or dropped down to.

The ‘Missing Keywords’ list is SUPER useful.

The tool allows you to export your keywords to a spreadsheet or your Google Ads account too.

You can use it to quickly build up lists of leads without having to spend ages finding them yourself.

If you hover your cursor over the ‘Outbound Links’ metric you’ll also see the other sites that these domains are linking to.

You can stick with the competitors SpyFu suggests or add your own.

Let’s go!

What Is SpyFu?

Click ‘Finish‘ and let SpyFu do the rest.

If only one domain buys a keyword then it could simply be a test.

The Backlink Kombat tool helps you get even more specific.

The tool also provides a ‘Negative Match’ option to view keywords that SpyFu thinks you should drop for your campaign.

SpyFu identifies your top-paid competitors and then presents data in a graph.

This shows you the latest ads that appear on the SERP for your keyword.

Here’s an example of the info that’s included in your SEO report.

The ‘Social Domains’ metric shows you if any of the results are from social media sites or sites like Wikipedia.

These metrics are:

• Overlap – this gives you a quick idea of how many organic keywords you share with a competitor
• Number of Keywords – the total number of organic keywords SpyFu has found for a domain
• Monthly Clicks – an estimate of how many clicks a domain gets from all of its organic keywords
• Monthly Value of Clicks – this is a value that SpyFu gives to organic keywords based on the estimated worth of a click generated from these keywords for a domain
• Common Keywords – is a useful metric to pay attention to as it shows you how many keywords you’re targeting that your competitors are as well

However, you can see that they switched to V8 at a later date.

As with the other keyword tools, you can also apply different filters to narrow your search.

SpyFu states that its data is accurate around 90% of the time. Of course, it’s hard to tell how accurate some of its data is. For example, when SpyFu estimates a domain’s ad budget you can’t be sure this is accurate unless you’re in charge of the ad budget yourself!

The icons on the left of the screen act as a menu. You can either click on the icon to jump straight to a section or scroll down until you find it.

Here, I can see that the keyword has clearly been searched on desktops more than on mobile devices recently.

If you select ‘Copy Keywords to Clipboard’ then they’ll be added directly to your account.

Then, you can also type in your own domain at the left of the screen so that you don’t see keywords you’re already bidding on.

‘Questions‘ are based on search queries from any of the domains.

The first group of metrics tells you how hard it would be to rank for that keyword.

SEO Clicks (Change) – here’s what these metrics tell you:

1. SEO Clicks is an estimation of the number of clicks a page should receive a month based on its current ranking position.
2. (Change) shows you how many more clicks or fewer clicks your page got by comparing its current ranking to its previous ranking.

But how does it work?

Ranking History lets you track your and your competitors’ rankings over a specific period of time.

I can now investigate what caused this improvement in my rankings. For example, this could be due to building more quality backlinks or making adjustments to the content on the page in the past year.

So, looking at the ‘content marketing plan’ keyword, I can see that it moved up 87 spots in the past year. It started off ranking in position 93 and ended up in position 6.

You can also search for keywords or individual URLs depending on which feature you’re using, and it allows you to change your region to make sure the data is fully relevant to you.

To make the most out of this tool you’ll want to use the filter options to compare your keyword rankings against your competitors’ rankings.

This feature helps you keep on top of all the data SpyFu has collected for you about your competitors.

I’m a big fan of this SpyFu feature.

…and a new page will open up providing you with more in-depth data.

Domain Top Lists is pretty simple compared to the other features SpyFu offers.

At the bottom, you can also switch to graphs for the biggest gains and biggest losses in rankings during a set time period.

I’ll cover all of these tools below.

SEO Overview

Tools like Semrush are much more comprehensive and if I only had the budget for one link building tool, SpyFu wouldn’t be the one I chose.

SEO Reports

The lists always include both organic and paid stats.

SpyFu also provides you with ‘Next Generation Metrics.’

Plus, you can brand the reports with the logos of your clients.

To view your projects you click on the slider at the right of the page and you can view all of the keywords you’ve added.

You can either export them to your own spreadsheet or add them to SpyFu’s project manager.

SERP Analysis

When you click on an ad, you’ll see the ad at the right side of the page along with three metrics:

• % of ads served – this measures the percentage of the domain’s ads that use this specific ad copy
• % in top of the page – how often this ad was at the top of the SERPs
• Average position – where the ad placed on average among a certain number of competitors

You can decide if you want to use these competitors for your campaign or not.

It’s mostly used by digital marketers to improve their online search performance through keyword research and competitive intelligence.

When you find keywords that look good, you can click ‘Add‘ to add them to your own project.

Or, you can call them at 888-201-0422 (US) and 480-409-0462 (International).

You can also use the keyword filter option to narrow down the results to specific keywords that you’re targeting.

Plus, you can include or exclude keywords from your searches which is great for excluding branded terms.

SpyFu is just $39 per month.

SpyFu Vs Serpstat

Below that, you’ll find related keywords that your competitors also rank for and keywords that advertisers bid on too.

That’s why I’m a fan of SpyFu’s Leads feature.

It’s a VERY versatile tool that has many uses, including:

• Competitor analysis
• Keyword research
• SEO analysis
• PPC research
• Finding backlinks
• Reporting and tracking

I really like this as it saves time sifting through keywords and makes sure you avoid duplicates.

This nifty tool does exactly what you’d expect it to—finds related keywords and gives you important metrics about them such as Search Volume, Keyword Difficulty, and CPC.

It showcases your biggest keyword gains over the previous month and your ranking improvements for your most valuable keywords.

To view these, use the ‘Buy Recommendations’ filter option.

When deciding which keywords to target, you need to prioritize the ‘Great Buy’ and ‘Good Buy’ terms.

Because at the end of the day, the reason we all do SEO is to rank higher in the SERPs.

Overall, SpyFu’s Backlink tool is good for finding backlink opportunities quickly and easily.

The PPC Competitors tool works in a similar way to the SEO Competitors tool.

‘All Keywords‘ refers to search terms that any of the domains is targeting.

To create your own report, go to the SEO Reports tab and input a domain.

SpyFu keeps a complete record of each and every ad that a domain has run, and the Ad History tool gives you access to this.

Serpstat is a good tool but it’s not as powerful as Semrush and Ahrefs.

The good news is that each plan gives you unlimited access to all of SpyFu’s data.

On the other hand, if you do want to run SEO audits and utilize a robust backlink analysis tool, then I would choose Serpstat over SpyFu.

The second group tells you what you could expect to get from ranking for the keyword.

You’ll see the estimated number of clicks you get from all of your organic keywords, and the estimated value of your organic traffic.

For example, in the image above, I can see that there are two topics I don’t have content for; ‘Squarespace SEO’ and ‘SEO analyzer’.

And then choose the project you want to add the keyword to.

SpyFu allows you to identify your closest organic competitors and analyze their SEO strategies.

Then, choose the type of report you want.

Before I delve into the Kombat tool, I’m going to fill you in on the filters that you can use in any of SpyFu’s keyword research features.

You can then export them as a CSV file and import the file to Google Sheets for further analysis.

You can also view the domains you’ve added to your outreach projects.

Still, it’s certainly not the only SEO tool out there that I’d recommend.

For example, this ad has an average position of 4 out of 9 which means it placed 4th on average in a field of nine competitors.

Yet, it’s still useful.

Here, I’ve stuck with the keyword ‘Artificial Intelligence’ and SpyFu gives me a table of results.

For example, when I click on ‘Domains with Most Organic (SEO) Traffic’ I can see that wikipedia.org spends nothing on its ad budget which means all of its traffic is organic.

All of the data SpyFu uses for this is taken directly from Google’s SERPs.

You can click the ‘Trendline‘ box to see a line indicating the overall trend in terms of rankings.

Bulk Upload

You can then assess which relevant keywords are worth targeting for your business, and which are too expensive.

Custom Lists

If you’re looking for a tool for SEO, paid search ads, and content marketing then Semrush is the one for you.

This can be done easily using SpyFu’s Top Pages feature. The tool allows you to see which pages are pulling in a lot of traffic for both your site and your competitors’ sites.

If you hover over the ‘Ads’ column then you can see the number of domains that have advertised for the keyword and the actual domains.

At the very top of the page, you can instantly view the total number of organic keywords associated with your site or your competitors.

These are:

• Monthly Clicks – this is an estimate of the number of clicks expected for the top-ranking organic result
• The ‘Domain Diversity’ percentage
• The ‘Social Domains’

SEO Research

But SpyFu has detailed instructions on how to do this once you’ve downloaded your template.

Keyword Research

Keyword Overview

As you use the SpyFu features, you can easily add data to your projects so that you can keep track of it.

The SEO Overview page consists of different sections that allow you to have a quick glance at your data. These sections include:

• Top Organic Competitors
• Shared Organic Keywords among all your competitors
• Performance data for your keywords
• A quick view of your backlinks and top pages
• A glance at your keyword ranking history

There’s also the option to see the keywords that each page ranks for along with metrics like:

• Ranking position
• Search volume
• SEO Clicks
• Keyword Difficulty
• Organic Clicks
• Not Clicked

The URL results below show you the rank, rank change, domain strength (out of 100), and estimated monthly clicks.

In this guide, I’m going to take you through all of SpyFu’s features.

SpyFu however, is the better option if you want to view your competitor’s paid ads.

As with all of SpyFu’s features, this tool also allows you to export your data and analyze it on a spreadsheet.

These clicks usually lead users to the advertiser’s landing page, increasing their visibility and potential for conversions or sales.

Below this graph is a table that shows you the keywords where your competitors overlap, and the common keywords that your competing domains are bidding on.

You can choose to receive this report on a monthly basis.

Then, you can refine the search even more by using the filters for:

• Google Ads Budget
• SEO Clicks
• Available Contact Info
• Technology

Firstly, you type in a competing domain.

The Keyword Top Lists feature shows you numbered lists of keywords for metrics like ‘Keywords with Highest Cost Per Click (CPC).’

The dashboard has eight tabs at the top for easy access to things like keyword research, SEO tools, PPC research, tracking, and reports.

Let’s look at an example. In the image below you can see the ‘YouTube tags’ page moved up 1 spot and is currently ranking in position 2, and according to SpyFu, it now gets 420 more clicks.

One thing I really like is the graph that shows you the share of mobile and desktop searches for your keyword.

Then, you select your industry and download your template.

This is really good for tracking competitors’ most successful ad copy for a specific keyword.

To start, if you want to see the domains that link to your site, all you need to do is input a keyword into the search bar. In this example, I chose “local SEO”. You can also filter your results by certain categories or page types, such as:

• Blogs
• Pages with affiliate links
• .GOV/.EDU sites
• Forums
• News sites
• Directories

By using the right strategies, you can move leads along the sales funnel and turn their interest into conversions.

SpyFu then generates a ton of data with metrics like:

• Estimated monthly PPC clicks
• Estimated monthly PPC budget
• Paid keywords
• Google Ads buy recommendations

The Keyword Overview tool gives you LOADS of valuable data on a wide range of keywords.

As with all the data SpyFu gathers, you also have the option to export your data.

The SpyFu Backlinks Outreach tool is designed to make the process more streamlined.

When related keywords aren’t grouped together, it’s more difficult to analyze them.

Next, you choose how you want your results to be sorted. I went with ‘Biggest Rank Gains‘.

SpyFu’s team crafts these templates to help you get your Google Ads going in a matter of minutes.

There are reports designed for different stages of the sales cycle including:

• Pre-sales
• Onboarding
• Planning
• Retention
• Upselling

To start, you just need to type in a domain at the top of the screen.

Although Semrush is a bit pricier than SpyFu it’s my top choice of SEO tools due to its incredible range of features.

You can clearly see that Amazon tried V7 briefly but then decided to switch back to V6.

When you enter your keyword into the search bar you see a graph with lines representing your top 10 competitors for that term.

You can also assess your PPC competitors, but more on that later.

If you understand which keywords they’re bidding on, the associated costs, and the search volume then you can make more informed decisions about your own paid advertising campaigns.

NICE.

PPC Research

PPC Overview

SpyFu has three different pricing plans:

So, it’s important that you can focus on keywords that relate to the same theme.

Search volume represents the average number of searches per month for each keyword.

SpyFu is just as useful for PPC research as it is for SEO.

That’s where this tool comes in.

You can even exclude homepage keywords and adjust search volume, keyword difficulty, and rank.

SpyFu generates a list of leads that you can export to chase up whenever you’re ready.

They work in a very similar way to the SEO reports.

You’ll then be presented with a complete list of your keywords along with five metrics. These include:

• Volume
• Rank (Change)
• SEO Clicks (Change)
• KD
• CPC

They’re always located at the left of the page and they’re great for customizing your searches.

The reports break down all of the information you can view when you’re using SpyFu.

It provides you with ranked lists of domains for different metrics such as:

• Domains with the Most Organic (SEO) traffic
• Domains that Spend the Most on Google Ads
• Highest Organic Traffic Companies with Twitter Accounts
• Companies with Phone Numbers
• Companies with Email
• Companies with Social Media
• Companies
• Companies without Social Media
• Companies without a Blog

It puts your domain up against your competitors in the form of a Venn diagram.

You can choose to view the pages with the most organic traffic or their newest pages.

Rank tracking is important for identifying the strengths and weaknesses of a domain.

This metric shows the number of times a keyword is searched but users don’t click on any of the search results.

You can also refine the list further by state, industry, and tech.

Finally, click ‘Finish‘ and SpyFu starts generating your report.

Then, you set a goal. For the goal I chose, you need to enter at least 10 keywords.

You can then choose a specific keyword to target and narrow down your search to sets of keywords related to different categories or topics.

If you scroll down to the bottom of the page you’ll see the ‘Current Ads’ section.

You’re then presented with a list of keywords along with metrics you can view, such as Search Volume and Ads.

It’s great for keeping everything in one place and eliminates the need for lots of different spreadsheets.

To do this, you need to paste your competitor’s domain in the search box and hit ‘Search’.

Let’s see how it stands up against three of its best competitors.

SpyFu Vs Semrush

That being said, you won’t need to target every search term on the list. You will come across queries that will be irrelevant to your keyword strategy. So, you’ll need to scroll through the list and choose the ones that are the most relevant by selecting the boxes next to the keywords.

This means you can see which keywords your competitors think are important for their PPC campaigns, and helps you determine how competitive certain keywords are likely to be.

But, they’ll be organized into clusters of related terms.

You then add some URLs that you want to link to as part of this project, add some labels, and type in some notes.

Generally, SpyFu’s customer support team has good reviews on sites like Trustpilot.