Top 17 SEO Tools You Should Know (Paid & Free)

Many features, like the writing assistant, are locked behind subscription walls, so if you want all the bells and whistles, you’re going to have to make an investment.

6. Raven Tools

If you want to create and optimize content that ranks high on Google, you need Surfer SEO.

Fortunately, Moz Pro’s free trial is longer than average, lasting an entire 30 days!

9. CognitiveSEO

Another great factor is that this tool’s pricing starts at just $9 a month!

12. WooRank

They come with many functions, including website audits, keyword research, search engine result page (SERP) tracking, and more.

Why do we need SEO tools?

SpyFu is an SEO and PPC research tool that allows you to spy on your competitors’ keywords and ad campaigns.

Many of the things you need to do to optimize your page are not common sense, intuitive, or easy to see with the naked eye.

This cloud-based SEO software specializes in services to improve website visibility and attract more traffic. SE Ranking’s main benefits are keyword position tracking, website audit, backlink monitoring, competitor analysis, and social media management.

It aims to solve the problem of “(not provided)” data in Google Analytics by matching your organic search data with your website’s URLs to provide accurate keyword data.

SEO and all the vocab it involves can be hard to wrap your head around. Check out our SEOpedia to learn all the fancy lingo.

Frequently Asked Questions

What is the best SEO tool?

The plugin also has a built-in LSI keyword tool to help you find related keywords to include in your content.

Users can also benefit from tools for PPC advertising, social media management, and content marketing.

You can also use Surfer SEO to spy on your competitors and find out what makes them successful.

Moz, another very popular SEO tool, offers a suite of features to help you improve your website’s search engine visibility.

Moz also offers a handy Chrome extension that provides on-page analysis and suggestions for improvement.

SEMRush users can analyze their competitors’ SEO strategies, track keyword rankings, and optimize content for search engines.

But that’s not all.

SE Ranking is a great all-in-one tool with a user-friendly interface, affordable pricing, and good report making capabilities. However, there are limited options for on-page optimization and social media integration.

With this intuitive keyword research tool, you can quickly and easily identify profitable, low-competition keywords that you might not have found otherwise.

It has a user-friendly interface and provides in-depth insights on SEO and PPC strategies. When you become a SpyFu user, you can track your rankings, monitor your backlinks, and discover new keywords to target.

WooRank offers a 14-day free trial, after which plans start at €79.99 a month

13. Keyword Hero

BrightLocal is a must-have for local businesses looking to improve their online presence.

This comprehensive local SEO platform helps to improve your local search rankings, manage your online reputation, track keyword rankings, and audit your website for SEO errors.

This tool has everything you need to improve your rankings and drive more traffic to your site. You can do keyword research, track your positions, analyze your backlinks, and more with Mangools:

As far as pricing goes, Ahrefs plans run from $99 to $999 per month.

3. Surfer SEO

People love Google Keyword Planner because it’s easy to use and integrates with other Google tools like AdWords. But the number 1 reason people love this tool?

Take a look at some of the main reasons you need SEO tools if you want to hit the top of the search page.

  • SEO tools help increase organic traffic with keyword research, which is nearly impossible to do without some robotic help.
  • Technical issues that happen behind the scenes are easily picked up and explained to us by SEO tools, which saves a ton of time and takes the guesswork out of the equation.
  • With SEO software, you can easily track our competitors, see their keyword rankings, discover what content is working best for them, and see how they appear on SERPs. All of this knowledge is vital to creating your own marketing campaigns.
  • When you use SEO tools, you can quickly and conveniently optimize your content for search intent, target specific keywords that will help you rank easily, and learn the expectations of your target audience.
  • Want to see how your website has improved? SEO tools provide tons of valuable data that lets you know how far you’ve come, and what still needs to be improved.
The tool is perfect for content creators, bloggers, and SEO professionals looking to expand their reach online. So if you’re looking for a good jumping-off point with a lot of features, Ahrefs is a good choice.

There isn’t a one-size-fits-all answer to this question as the best SEO tool for you depends on your specific needs and budget. However, some popular options include Mangools, Ahrefs, SEMrush, Moz, and Google Search Console.

Are SEO tools worth the investment?

With SE Ranking, you can also generate detailed reports and white-label them with your own branding.

SEMRush is basically a Swiss-army SEO tool, with tons of features and capabilities, so beginners may have some trouble navigating their way around. Pricing can also be a bit steep for businesses that are just starting out, with plans starting at $119.95 a month.

There are plenty of SEO tools available to help you improve your website’s ranking and drive more traffic to your page.

Moz also has other products to purchase for specific needs, like Moz Local, and a host of free tools for all your SEO goals.

CognitiveSEO may have a steep learning curve, but this is offset by the possibility of having one-on-one training sessions with a company expert, and the ability to customize your plans.

Moz is another tool that might not fit into smaller budgets, as the most basic plan is priced at $99 per month, and top off at $599 per month.

And if you ever need any help or advice, you can reach out to the awesome Mangools support team via live chat or email.

Not only do they have a robust keyword research tool, but you will also get the benefit of rank tracking, website auditing, backlink management, and improvements for on and off-page SEO. Users can also generate white-label reports and store up to 400 projects on the cloud.

Mangools also has some unique features that make it stand out from other SEO tools.

When it comes to pricing, Surfer SEO offers plans starting at $49 per month, making it an affordable choice for smaller businesses or individuals looking to enhance their content optimization efforts.

4. BrightLocal

Yes, there are several free SEO tools available that can provide valuable insights and data for optimizing your website. Keep in mind that paid tools typically offer more detailed features and data, making them a worthwhile investment for serious SEO efforts.

How often should I use SEO tools?

Not only does it suggest keywords, but it also gives you stats on search volume, competition, and cost per click (CPC).

Their main features include actionable SEO and keyword tasks, technical SEO analysis with site crawling, lead generation tools, and the ability to create white-label reports.

Are you convinced yet? Read on to learn about the best SEO tools on the market in 2023!

Top 17 SEO tools

1. Mangools

Another major pro of Ahrefs is its user-friendly interface.

Yes, SEO tools can be worth the investment if you’re serious about optimizing your website for search engines. They can save you time, help you identify areas for improvement, and ultimately improve your website’s performance in search engine rankings.

Can I use free SEO tools instead of paid ones?

Raven Tools has a little bit of everything — keyword research and SERP tracking, link building, site auditing, and social media tools are just a few of the main features.

Prices start at $170 a month for the Essentials plan, so it may be better suited for companies with larger wallets.

11. SEOPressor

Additionally, you can easily track your keyword rankings and monitor your competition’s keyword strategies.

While the capabilities are strong, users may need to have some technical expertise to use some of the features effectively.

While WooRank excels in being an all-in-one service with detailed actionable insights, keyword tracking, and customization options are limited on the lower-level plans.

SEO tools find every possible way to optimize your website, and in a snap!

Moz’s main functions are keyword research, tracking website rankings, analyzing backlinks, auditing your website, and more.

Plans start at $129.99 per month for the Starter plan and go up to $499.99 per month for the Elite plan, with a 7-day free trial.

10. ClearScope

Keyword Hero also offers features such as data visualization, keyword grouping, and competitor keyword analysis.

The keyword ranking feature allows you to apply filters for a more detailed analysis, and Raven Tools can integrate with other programs like Google, Moz, and Majestic.

Here are some of the top SEO and keyword research tools you can use to take your game to the next level in 2023.

What are SEO tools?

This tool uses Content Intelligence to help you plan, write, and improve your content based on real-time data and analysis.

For example, you can use the free SERP simulator to see what your pages will look like in Google search results:

Plans start at $16 a month and go up to $299 a month for larger companies.

It also analyzes over 500 web signals to give you the most accurate and relevant guidelines for your content. And it works in any language and any niche, so you can reach every audience.

If you’re playing the SEO game, you should know about Google Keyword Planner.

SEO PowerSuite has a free version available with limited features, a Professional version starting at $299 a year, and an Enterprise version starting at $699 a year.

15. Google Keyword Planner

It’s a free tool that helps you find the best keywords for your website, so you can climb those search rankings with ease.

BrightLocal plans start at $29 a month, and go up to $79 a month, which makes it a good option for smaller businesses.

5. SEMRush

WooRank is your one-stop shop for SEO tools. WooRank users can easily track their website’s progress over time, and get suggestions for improving SEO metrics.

For one thing, it uses natural language processing (NLP) and machine learning to understand the context and intent behind every keyword.

Two major benefits of SEOPressor are its always-on SEO health monitor, and unlimited domains and on-page analysis features. However, SEOPressor is only available as a WordPress plug-in, so if you’re not on WordPress, this one’s not for you.

Are you struggling to rank higher on search engines? Is SEO a pain for your business? Fear not!

One of the standout advantages of Ahrefs is its extensive data coverage.

Mangools is the ultimate SEO tool for anyone who wants to grow their online presence and outrank their competitors.

You’ll get a wide range of features such as keyword research, site audits, backlink analysis, and content analysis.

This wealth of information enables users to make informed decisions and uncover new growth opportunities.

The platform also offers tools for monitoring your local search rankings and traffic, and ways to manage your Google My Business profile.

Keyword Hero users praise this product as having very accurate data, great data visualization and keyword grouping, and good competitor keyword analysis features.

SEO tools are paid or free software services that help companies improve their online presence and optimize for search results.

If you’d like to try Raven Tools, you can take advantage of a 7-day free trial before committing to plans that start at $39 a month, and go up to $399 a month.

CognitiveSEO hosts many features, such as site explorer, keyword research, content optimization, backlink analysis, and competitor research. A stand-out feature is its in-depth breakdown of anchor text distribution, toxic backlink detection, and automated site structure recommendations.

Without SEO tools, it becomes very difficult very quickly when you’re looking to improve your website.

The frequency of using SEO tools depends on your specific needs and goals. If you’re actively working on optimizing your website, you may want to use tools daily or weekly. On the other hand, if you’re just monitoring your website’s performance, using tools on a monthly basis may be sufficient.

Do I need to be an SEO expert to use SEO tools?

Looking to become a SE Ranking user? You can benefit from a 14-day free trial, and plans start at €31 a month for the Essential plan, and go up to €151 a month for the Business plan.

8. Moz

Users appreciate the vast amount of data available, which allows for detailed backlink analysis and accurate keyword research.

SEO PowerSuite also allows you to track multiple projects and websites, generate customizable reports, and get regular updates and support.

It’s completely free! But before you jump to the download page, be sure to create a Google Ads account.

16. Long Tail Pro

Whether you’re a blogger, marketer, or SEO professional, Mangools is the tool you need to take your SEO game to the next level.

SEO PowerSuite is just that – a suite of tools designed to help you fly to the top of the search engine results page.

ClearScope is a content optimization tool that uses data-driven insights to help improve the quality and relevance of your content.

Keyword Hero focuses on keyword analysis and mapping.

You can get a 14-day free trial with 100 sessions/month, and paid plans starting at $79 a month for 500 sessions.

14. SEO PowerSuite

Sign up for a Mangools free trial and get all these benefits today!

2. Ahrefs

Be aware — if you’re new to the SEO game you might get a little lost in these features.

7. SE Ranking

What makes Surfer SEO different from other SEO tools?

Ahrefs is a well-known tool that is highly respected in the SEO community.

Users find the tool easy to navigate, thanks to its intuitive design. The well-organized dashboard and clear presentation of data make it accessible for both beginners and experienced SEO professionals.

The tool analyzes your content and provides real time, on-page feedback with metrics like keyword usage, content structure, reading level, and an overall letter grade from A through F. This tool is great for in-depth analysis of your content, especially if you miss getting high marks in school!

SEMrush is another all-in-one marketing toolkit that offers a plethora of SEO tools, including keyword research, site audit, backlink analysis, and rank tracking.

If you want to boost your SEO strategy with a powerful and affordable tool, you should check out Mangools.

Monthly or yearly plans are available, starting at $59.99 a month and topping off at $299.99 a month

17. SpyFu

With this WordPress plugin, you can easily track your keyword density, add metadata to your pages and posts, and get suggestions for improving your content.

It also offers a competitive analysis tool that lets you compare your website’s performance to your competitors’.

One aspect that is lacking with BrightLocal is the absence of a SERP simulator, which can give you insight into how you or your competitors show up on SERPs all around the world.

You can also use the SERPWatcher to monitor the performance of your keywords and get daily email reports.

Long Tail Pro focuses on finding long-tail keywords for your website.

No, you don’t need to be an SEO expert to use SEO tools. Many tools offer user-friendly interfaces and provide guidance on how to interpret and use the data they provide. Having a basic understanding of SEO concepts and terminology can be helpful in using the tools effectively.