What if You Pay to Guest Post? Will Google Think It’s Spam?

If coaches were your target market, guest posting for the ICF would be a great way to reach a motivated audience.

And ad links don’t pass link juice.

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It’s just how you handle it.

Plus, like all guest posts, you could link to your site so people can learn more about your services. Or sign up for a free newsletter.

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Was it spammy? Oh yes. After all, those links back to their site were important.

Fortunately, no.  Google understands that paying a fee to get your content in front of decision-makers makes sense. If you say, “Hey, that’s like paying for advertising” — bingo! That’s exactly how Google treats paid guest posts.

But those links won’t “count” toward your Google positions.

Once upon a time, guest posting could make your Google positions climb.

Once upon a time, guest posting could make your Google positions climb.

If you own a blog and want to bring on paid guest posters, here’s more about the topic — and Google’s stance on paid guest posts —  from SEO expert Roger Monti.

From the publisher side, there is a way to tell Google in the code, “Hey, this is a sponsored post. Don’t pass any link juice to the referring site.”

You may have the prestige of being published in Luxury Fat Cat magazine. You can use that clip to get new clients. Plus, customers can still click on your links and visit your site.

So feel free to pay for a guest post — IF it makes sense for your business model. You’ll get the site traffic and the exposure. But unlike the old days, you won’t get the SEO benefit.

But the thing is, guest posting isn’t bad.

And guest posting got a bad rap. Especially paid guest posting.

For instance, let’s say you specialize in helping coaches connect with new clients via their website, newsletter, and emails. You’re looking for a unique way to reach many knowledge-hungry readers (who could eventually become prospects!).

Depending on your audience, it’s a great way to showcase your knowledge and expertise to a broader market.

So guest posting can be cost-effective (even if it feels counter-intuitive.)

Wait? But doesn’t Google consider paid guest posting spam?

As ads.

People would write one article, add backlinks including their most important keyphrases (for instance, [best small business accounting firm]), get it published on multiple sites, and watch their rankings rise.

Writing a paid guest post for the International Coaching Federation (ICF) would make sense. The ICF website is a big trade organization site with thousands of members.

Here’s what I mean.

Why would you pay to guest post?

Even paying money to guest post is okay — even according to Google.

Even if you had to pay to post, that $100 investment could mean $10,000 of revenue.

Then, the Google hammer fell. Google penalized blog posting networks and sites that accepted guest posts. (Ouch.)

And that’s okay.