Also, pretty much every client immediately forgets our name as soon as they sign the deal. To them, we’re “Local SEO,” or just “Local,” or sometimes “LSG.”
A few years ago, some of the team felt strongly that calling ourselves “Local” SEO Guide made it seem like all we did was Local SEO and was confusing and put people off. The truth was that about 50% of our clients have always come from non-“Local” clients – eCommerce, Media, B2B SaaS, etc. The team also hated the logo. They felt it was “old fashioned” and “dorky”.
We’ll get there.
That made me smile, because that was exactly the intent.
When we designed it like 10 years ago, the idea was to signal we were like your friendly, trusted neighborhood mechanic. I think it worked for our mostly Boomer clients, but that was then, and now we’re working with a lot of Millennial types and I guess Uncle Joe’s SEO & Brew is not the right vibe.
نویسنده: تیم تحریریه روحانی نژاد