Unpacking the CausalImpact of Google’s Double-Dipping Featured Snippet Update
انتشار: اسفند 05، 1398
بروزرسانی:
22 آبان 1404
Unpacking the CausalImpact of Google’s Double-Dipping Featured Snippet Update
The questions were loud and clear:
How much did this update\xa0actually\xa0impact clicks and click-through rate on SERPs that had previously occupied featured snippets and an organic listing on the first page of Google?
Is it even possible to measure the impact with any degree of confidence?
On January 22, Google\xa0announced\xa0it was no longer allowing instances of “double-dipping” in the SERPs, which had allowed webpages that appeared in featured snippets to have additional listings on the first page of Google.
Using a statistics package for R, developed by Google, I analyzed the impact of Google’s update across five client websites and arrived at some surprising (and some unsurprising) conclusions.
To many SEOs, the perceived value of featured snippets had diminished significantly overnight with the reduced amount of real estate available in search.
