بروزرسانی: 22 آبان 1404
text
Always look deeper and investigate further.
What do you think?
I’d rather find “my people” rather than try to appease the masses.
They’re not looking at lead rates or if a page is crucial to the path to the agreement.
A blog post gets top search positions, but it only drives about 100 visitors from Google a year. Of those, only 15-20 turn into customers.
a. Delete the non-performing page?
At the same time, I would have completely understood if your first reaction was to delete or rewrite the page.
You see, metrics can be tricky.
Thank you for being my people.
Has a client wanted to delete a “low traffic” page with great conversion rates? How did you handle it? Leave a comment and let me know.
منبع: https://seocopywriting.com/isnt-more-google-traffic-better/
Yup, the answer is C. Sure, you can always tweak and test along the way, but a 20 percent conversion rate is nothing to sneeze at.
(I’ve talked about this before. My weekly content roundups rocked and drove lots of traffic. I never made a dime from them, and I’m still dealing with the blog post spam.)
c. Celebrate? Are you kidding — the page has a 15-20 percent conversion rate!
Here’s a trick question.
I mean, I’m all for driving scads of traffic to my site. But if my content efforts don’t convert or make me (eventual) money, I can’t justify the time and expense outlay.
Should you:
b. Rewrite the content?
That’s why I’d rather work smarter. Which sometimes means driving fewer folks — but those folks (like you) are deeply interested in upping their SEO writing game and what I have to say.
People can get hung up on the wrong things and completely ignore the awesomeness right in front of them.
So, be wary of using Google traffic (or a lack of Google traffic) as the only indicator if a page is “quality” or worth keeping.
At the same time, I’ve worked with clients who see a page that’s “only” driving a few hundred folks, so they want to start pushing the delete button.
This “what would you do with this page?” scenario popped into my brain as I read this article about how traffic quantity doesn’t always mean quality traffic.
And neither can you.
نویسنده: تیم تحریریه روحانی نژاد